Report Published: "Mobile Phones in Malaysia"

Fast Market Research recommends "Mobile Phones in Malaysia" from Euromonitor International, now available

[UKPRwire, Wed Feb 11 2015] Since the removal of the 10% sales tax on all mobile phones in Malaysia in 2010, the growth of mobile phones has been on a positive and upward trajectory. Recognising the large growth potential in Malaysia, a rising number of phone manufacturers started entering the country, leading to a high concentration of mobile phone sets towards the end of the review period. This intensifying competition pushed down the prices for mobile sets, thereby narrowing profit margins for phone manufacturers. There is also a rising 3G uptake in Malaysia as smartphones and data services become more affordable to the consumers. Coupled with the rising affluence and availability of low cost devices, 3G service is gaining traction in the nation. Moreover, more Malaysian operators are pushing for the launch of next generation LTE 4G services, upon receiving the requisite operating licences in 2012.

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Competitive Landscape

Samsung Malaysia Electronics retained its dominance in mobile phones, exhibiting the largest increase in its volume. It achieved 54% volume share in 2013, and this strong performance is largely attributed to its frequent new product launches such as the Galaxy S4 and Galaxy Note 3. Its aggressive marketing campaigns, with celebrity endorsements and product placement strategies, helped raise awareness and customer advocacy for its new products.

Industry Prospects

Over the forecast period, the volume sales of mobile phones are expected to follow a positive trajectory, albeit at a slower growth than over the review period. As a result of the high penetration rate of mobile phones by the end of the review period, demand will turn lower, supported mainly by the replacement and upgrade of existing mobile phones. The primary drivers of the volume growth for mobile phones will be population growth, with a marginal contribution by low-income rural consumers taking up mobile services for the first time.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in Malaysia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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