Mobile Phones in the Czech Republic - New Study Released
Recently published research from Euromonitor International, "Mobile Phones in the Czech Republic", is now available at Fast Market Research
[UKPRwire, Tue Feb 24 2015] The performance of mobile phones was highly influenced by the unstable economic situation in the country in 2013 and the decreasing popularity of feature phones, which are used by an increasingly small number of consumers and are slowly leaving the market. Smartphones saw higher usage by Czech consumers due to fast-developing technologies, bringing high convenience for consumers which resulted in the growth of internet mobile users and mobile payments. However, as smartphones are replacing feature phones overall mobile phones recorded a 1% volume sales decline in 2013.
Samsung Electronics Czech & Slovak led mobile phones in the Czech Republic with a volume share of 42% in 2013. The company invested heavily in product research, innovation and promotion in all media channels which led to it being the innovative leader of mobile phones on the Czech market. Consumers know the Samsung brand well and consider it to be of high quality. However, the company lost one percentage point in volume share in 2013 due to strong activities of its competitors such as Apple Czech (6% volume share) and Sony Czech (5% volume share) who focus strongly on attractive design of their smartphones with unique innovations as touch ID or high-performance of their products. Apple and Sony saw their volume shares rise in 2013 by one percentage point and two percentage points, respectively in 2013.
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Mobile phones in the Czech Republic are expected to return to positive development in the forecast period in tandem with fast development of smartphones prompting consumers to become more interested in changing their older phone for a new one. Therefore, mobile phones will see volume sales grow at a CAGR of 4% over the forecast period.
Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Czech Republic with research from Euromonitor's team of in-country analysts.
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If you're in the Mobile Phones industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.
The Mobile Phones in Czech Republic market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
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