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Telecommunications: Daniel Corby launches 'tasty mobiles' brand

Daniel Corby launches 'tasty mobiles' brand

Fast growing 118 Group launches mobile phone division as it prepares to become leading connector for mobile phone networks

[UKPRwire, Tue Sep 26 2006] Fast growing b2b services business, 118 Group Holdings plc is preparing to enter the mobile phone market with the launch of Tasty Mobile in November 2006, selling contract connections for 3, Vodafone and Orange.

Headquartered in Chelmsford, Essex, Tasty Mobile is aiming to become a leading business connector in the competitive mobile phone business using a combination of inbound and outbound telesales centres.

Speaking about the launch, founder and CEO Daniel Corby said “Mobile was an obvious choice for 118 Group Holdings plc to enter – with 750,000 business customers listed the group, the opportunities for cross selling services are huge – and we’re completely confident that we’ll deliver the networks a great quality customer. Our inbound consumer led proposition will be backed by national media and we hope in time, to be capable of chasing Dial-a-phone for a chunk of their market! Tastymobile will launch in November, and will be based in offices in Chelmsford, Harlow and Asia. 118 Group holdings plc has recently completed a successful pre IPO fund raising and hopes to float on AIM as early as 2007 / 2008. The group is preparing to open state of the art call centre at Chelmer Village, Chelmsford with the creation of upto 350 jobs for the county town”

Notes to editors

Daniel Corby was previously sales director at phones4u, the mobile phone chain and was hired by Anthony Catterson and Craig Bennett, the Group FD of parent company Caudwell group.

118 Group Holdings plc has interests in Advertising, Directories, Media, Mobile, Publishing and Telecoms.

Tasty Mobile will be promoted in national press, roadside posters and on-line advertising through other 118 Group websites.

The group has recently made some high profile appointments, including Business Veteran Richard Allan as Chairman and Hugh Craen, the founder and former MD of Potential Finance Group plc. Hugh Craen floated Potential Finance Group plc on AIM in 2002 and exited in 2005 following a trade sale of the factoring arm to SME. Hugh joins the business as non executive director.

Company: 118 group plc
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