Screen Media Expo Europe 2009 Show Daily - Issue 2

Screen Media Expo Europe 2009 takes place 7-8 April, National Hall Olympia, London.

[UKPRwire, Tue Feb 10 2009] With just over two months to go, Europe’s biggest digital signage and DOOH media event is receiving a lot of positive energy and exciting prospects for the industry are apparent, despite the current economic climate.

Now in its fourth year, the 2009 show has 75 international exhibitors already on board and is on track to achieve its highest visitor attendance figures yet. Screen Media Expo Europe 2009 takes place 7-8 April, National Hall Olympia, London. Visit the show web site at

Exhibitors featured in this issue:

BlueFox, Covergold Ltd, Dynamax, dZine, HYUNDAI IT, i-conic images, Matrox Graphics, Nexcom, Remote Media, Roku, Saturn Communications, Source Technologies, STRATACACHE and Vision-Text.

Event update:

Screen Media Expo Europe is launching The DOOH Media Summit 2009 in association with Media Week. Taking place on 7 April, the summit will highlight the importance of the right, relevant content in attracting the attention of the right consumers, and will underline the type of partnerships that can make this content work.

Neil Morris, Managing Director of Grand Visual and sponsor of the DOOH Media Summit, said: “The phenomenal growth in digital out-of-home formats last year brought with it an increasing number of brands experimenting with the medium. However, a real understanding of the opportunity needs to be brought to the creative process in order to maximise the unique benefits of this medium. Now is the time for advertisers and agencies to engage with specialists in this field. I hope The DOOH Media Summit will provide an excellent platform to share expertise and establish new industry standards for digital creative.”

On 8 April, The Screen Forum, UK based association for the digital signage industry, will he holding a ‘Digital Signage Investors Conference’. The speeches and panel sessions will provide both analysis and practical advice for companies across the sector. Topics will include government, public markets, private equity, banks, media industry and IT industry.

In Theatre A, 1.30 – 3pm on 7 April, will be hosting a “Who's Watching? The latest on Digital Signage Metrics” free workshop. Speakers include Suzanne Alecia, President of OVAB, Bill Collins, Principal of DecisionPoint Media Insights and David Drain, Executive Director, Digital Signage Association / Self-Service & Kiosk Association.

In Theatre B, 1.30 – 3pm on 7 April, the Platt Retail Institute will be hosting a free workshop entitled “Excellence in Banking: Driving a Successful Digital Signage Program”. Attendees will learn insights into deploying digital signage in banks, how to determine an ROI, and a case study on Jyske Bank Denmark will also be presented.

Exhibitor News:

BlueFox (Stand F07), a European leader in providing DOOH content, will be focusing on its recently inaugurated website which brings a fresh new approach to the digital signage world. The online platform is designed to be a complete solution allowing businesses to log in and access selections of videos, feeds and animated graphics in the BlueFox online catalogue. With this new platform, BlueFox plans to serve the largest down to the smallest digital signage customers across the world.

An innovative new idea for digital signage called the iTotem Concept will be showcased on the Covergold Ltd stand (J15). This freestanding aluminium housing unit is available in a choice of colours, allowing visitors and guests to see information as they enter the reception area of a building. The iTotem ranges from a single large portrait screen up to two or three smaller screens together with a company logo. It has a slim design and its small footprint allows for the flow of people in busy venues. Measuring the height of a tall person makes it personable and eye-catching. Information on the screens is managed by user friendly and easy to operate software using Word, Power Point, Jpeg, Flash animation, Video and Web site messages all controlled from one or several remote locations.

Dynamax Technologies (Stand F33) will demonstrate the industry’s first new Microsoft Silverlight-based graphical user interface (GUI). The stand-alone product was specifically engineered to serve as a rich media add-on to the company’s market-leading digital signage software application, POV. When added to the solution, the Silverlight-based interface provides users with immediate access to POV player features and functionality from anywhere in the world.

New DISplayer content presentation technology for the retail and hospitality sectors will be introduced by Belgian digital signage software provider dZine (Stand F01). The DISplayer Lite 7 features a high brightness 7” widescreen TFT designed to display less complicated content. For example, in the hospitality sector the screen allows display of scheduled events at the door of a booked meeting or conference room. The system has an easy to use interface and its flexibility enables integration with health and safety back end systems. In retail, DISplayer Lite 7 is used for shelf advertising to display clear, attractive promotion of product information, reductions or special offers. The system is easily expanded to a large number of displays and has a wide range of connectivity options.

Display specialist HYUNDAI IT (Stand D21) will present a range of outdoor digital signage displays (20” to 70”) featuring innovative anti-reflection & anti-vandalism surface; indoor digital signage displays (32” to 70”) featuring metal frame housing, special OOH-media panel, slim bezel and integrated video wall function; stereoscopic 3D displays (22” to 46”) including 3D software package and polarized 3D glasses; touch screen monitors (15” to 70”) featuring IR ray/5 wire resistive technology, robust design and sharp image quality.

i-conic images (Stand B45), specialist supplier of video images to system providers and creative content agencies in the DOOH industry, will be presenting show visitors with examples of its 20 second and one minute video clips. The company represents a variety of producers and rights owners covering a wide range of topics. At the show, it will be focusing on the most popular series: travel destinations, cities of the world, extreme sports, fashion news from Paris and a new series of digital video art created for hotels and restaurants. i-conic will also demonstrate examples of its other formats and video services; for example, for in-house TV channels and corporate networks, trailers for video games and movies and music video programming.

Graphic solutions manufacturer Matrox Graphics (Stand A41) will be unveiling an IP video decoding accelerator designed for use in workstations running video management system (VMS) software. The VDA-1164 uniquely offloads the system CPU supporting concurrent hardware decoding of multiple IP video streams in a variety of resolutions and encoded formats, which can be viewed on up to four HD monitors. Ideal for stand-alone video surveillance systems, or control room operator stations running video and situation management software to monitor large-scale IP security networks, the VDA-1164 comprises two add-in boards: a PCI-X video decoding board and a PCIe x16 quad-output board. This board set completely alleviates the burden of decoding multiple IP video streams—up to 16 D1 or 64 CIF—at the same time from the host CPU. For swift integration of new network devices, the VDA-1164 ships with an easy-to-use SDK that VMS software vendors can use to support the VDA-1164 within their applications.

Nexcom UK (Stand F29) will launch the new NDiS 120 digital signage player.
Based on a rugged, fan-less design, the NDiS 120 offers Industrial Grade Computing at a commercially acceptable price. As such, it is the perfect digital signage platform for entry-level applications within retail, health care, hospitality, public information, entertainment and transportation. The platform is designed to display most types of file formats including MPEG 1/2, WMV7/8/9, DivX, Xvid, AVI and SWF. It has the capability to support “DVI-D and VGA” outputs, giving customers greater flexibility in connector choice.

Screen Media Expo will be the first show that Remote Media (Stand D01) will be branded as signagelive and the whole stand will be dedicated to demonstrating its digital signage software plus application examples. On the stand for the first time in the UK will be the company’s new signagelive desktop edition which extends the power of signagelive to PC’s and laptops making it perfect for corporate communication applications. In addition, the company will be showing its new ‘interrupts’ module that enables content to be changed based on external events such as touch. The RFID example deployed for Estee Lauder will be demonstrated at the show. The stand will also showcase a range of signagelive accredited hardware from manufacturers including Samsung, Sanyo, Vogels, Blue Chip Technology and Dell.

Roku (Stand C45) will be exhibiting its expanded BrightSign family of non-PC digital signage and kiosk controllers targeted at the most popular types of digital signage applications. The new product line-up comprises an aggressively priced standalone player handling looping HD video and playlists; two new models adding basic or advanced interactivity; and two players with simple or advanced networking for remote content delivery and reporting. The company’s aim is to extend its trademark performance, quality and reliability to users who may not require the full capabilities of existing BrightSign players.

Saturn Communications Group (Stand E25) will be showing its Connectvision range of data centric software developed to create powerful digital messaging channels for organisations to improve employee, brand and customer communication. The company recently announced that Volkswagen Group (UK) has boosted sales of mp3 players and GPS navigation systems across its 230 retailers following the launch of a nationwide digital signage information channel based on Connectvision multimedia messaging software. In a latest development, the company has signed a deal with Sky News to distribute the Sky News Digital Signage service. The news service can be integrated within the Connectvision digital signage system and screens in corporate offices, call centres, hospitals and health centres, cinemas and retail outlets.

Source Technologies (Stand C05), a kiosk solutions provider, will demonstrate its recently launched ServPoint family of self-service kiosks designed for a variety of point of interaction applications within retail, healthcare, education, and other environments. The range of touch screen, interactive self-service kiosks come in a variety of sizes ranging from 7.5” to 19” and offer an assortment of peripheral options, a range of processor speeds, and a modular design platform. The ServPoint family combines flexibility in configuration with integrated options that can be easily added or removed as application requirements evolve or change. ServPoint products can also support an array of external device options including printers, biometric devices, RFID readers, and others.

A newly released audience measurement module will be showcased at the event by STRATACACHE (Stand A47). ActiVia AM uses simple, inexpensive USB cameras to provide consumer impression metrics, including unique consumer impressions, dwell time, impressions per merchandised object, impressions by time of day, by brand or category, as well as basic consumer demographics. Also on display will be the company’s new series of SPECTRA interactive modules that enable users to interface with a display in kiosk mode through touch screens or handheld mobile devices. In a recent announcement, the company announced the availability of its ActiVia for Media platform as a Software-as-a-Service (SaaS) offering, providing users with an affordable, highly flexible solution for powerful DOOH and in-store digital marketing.

The latest technology for RGB screens will be exhibited on the Vision-Text stand (# P49). The company’s new Imposa Plus product is not only easier and quicker to assemble (30% savings in Frame assembly costs compared to existing systems) but, most importantly, it provides improved LED uniformity and a longer LED life before degradation due to the improved cooling achieved from the new design.

For further event details and free online registration, please visit or email Mark Pigou on

PR Contact

For Screen Media Expo show and exhibitor news releases, images, interview requests and other media enquiries, please contact Beky Hughes at Neesham Public Relations on + 44 (0) 1296 628 180 or email

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Company: Screen Events

Contact Name: Mark Pigou

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Contact Phone: (0)1733 559 461

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