3M Brings High-tech Digital Signage Advertising to Street Level
Vikuiti Rear Projection Film and digital signage software from 3M enable empty shop windows to become giant advertising screens
[UKPRwire, Mon Jun 11 2007] Owners of shopping malls and other retail premises are able to unlock value in vacant units by hosting high-tech and colourful digital signage advertising in their window displays. A new concept pioneered by Motomedia blends digital signage software and Vikuiti Rear Projection technology from 3M, the diversified technology company, with innovative ‘through-glass’ audio and 3G communications in an ultra-mobile, lightweight terminal.
Motomedia’s street-level advert concept can be delivered and installed quickly at low cost into any retail premises. The advertising company recently completed a project in a former London video store publicising the ‘Music Is My Saviour’ album launch by the American rapper MIMS1. Compelling video and audio were seen and heard coming from the glass window of the empty store and shoppers passing-by were able to download exclusive music clips directly to their mobile phone via a Bluetooth link.
Explains Kenny MacLean, Managing Director of Motomedia, “Vikuiti Rear Projection Film is able to turn any glass window into a digital display, delivering outstanding visual performance at large screen sizes, even in bright ambient light. It is the only product of its kind that supports true daylight viewability for in-window digital displays. Combined with 3M’s Digital Signage software, we’re able to have complete central control over the content displayed in any store. Its advanced content management tools integrate readily with 3G technology and present accurate status information so retailers have peace of mind that the required advertising content is playing out as it should, when it should.”
Said Simon Birkenhead, Sales & Marketing Manager, 3M Digital Signage & Optical Systems: “Kenny and his team at Motomedia have created a powerful shop window advertising experience, and I am delighted that our digital signage software and Vikuiti Rear Projection Film are playing a central role in realising this breakthrough. We were able to deliver a solution that met all of Motomedia’s needs in relation to the visual content for street-level digital signage advertising, integrating neatly with the 3G wireless and audio technology and using best in class materials for high performance, reliability, convenient assembly and longevity.”
For more information please contact 3M directly by calling +44 (0) 800 731 3530, by emailing firstname.lastname@example.org or visiting http://www.3mdigitalsignage.com or www.3m.com/uk/vikuiti.
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*1 As mentioned on ITV’s London Tonight news programme, Monday 28th May 2007.
3M and Vikuiti are registered trademarks of 3M
Notes to editors
1. Motomedia fuses design, digital media and Bluetooth to create a powerful marketing format that uses the windows of vacant retail units as an advertising platform. Motomedia generates income for landlords, acting agents and local authorities by providing advertisers a unique opportunity to advertise in high profile locations on a short-term basis throughout the UK.
2. When the glass is turned into a speaker, the sound is localised to the advert and operates to what Motomedia call "pavement drop-off" - the sound dies away quickly as you move away from the window. Sound levels are easily controlled to give maximum impact but not to annoy shoppers or nearby retailers.
3. Motomedia technology within the advert allows Motomedia to capture data such as the age, gender and viewing times of passers by – something that has never been seen before on the high street.
3M is a $22.9 billion diversified technology company, creating innovative products that help make the world smarter, faster, healthier and safer. Well known 3M brands include Scotch, Post-it, Scotchgard, Thinsulate and Scotch-Brite.
3M has pioneered innovation since 1902 and, today, invests more than $1.5 billion a year in R&D. It has applied its expertise in RFID technology to deliver biometric passports; it is using its understanding of the healthcare industry to provide hospitals with infection prevention solutions; and its digital signage offerings are set to revolutionise the way businesses communicate with their customers, their employees and the general public.
3M employs 75,000 people worldwide to deliver more than 55,000 products to customers in some 200 countries. Its diverse technologies touch nearly every aspect of modern life, serving markets such as consumer and office, display and graphics, electronics and communications, safety, security and protection services, healthcare, industrial and transportation.
The UK and Ireland is home to one of the largest 3M subsidiaries outside the USA, employing 3800 people across 16 locations, including 11 manufacturing sites. Products manufactured in the UK include coated abrasives, respirators, adhesive tapes, industrial microbiology products, drug delivery systems, high-performance coatings and secure documents.