SilverDoor Chosen To Find Serviced Apartments For “So You Think You Can Dance” Finalists


The popular show “So You Think You Can Dance” searched for unique talent throughout the UK culminating in a group of 14 finalists. This group competed against each other on a weekly live show, for £100,000 in prize money and a trip to Hollywood to dance in the US version of the show, with one person being voted off each week. Behind the scenes however, where does a group of talented individuals live for the six weeks in which the competition is taking place? Step in SilverDoor the UK’s leading serviced apartment agency.


[UKPRwire, Mon Mar 01 2010] SilverDoor was tasked with finding serviced accommodation for the show’s 14 finalists. Due to the “knock-out” nature of the competition, and the number of people involved, it was necessary to find a provider with enough availability in one place and the flexibility to make weekly changes. Additionally, in order to keep within budget, the option of twin beds in each apartment was required. After filtering the options available, Marlin Apartments’ brand new landmark development, featuring newly furnished luxury serviced apartments in Aldgate, was selected. Alex Neale of SilverDoor Corporate Sales, who managed the program said:

“The apartments fitted the bill perfectly, as flexibility was the name of the game. Dancers and production crew switched apartments, meaning extra cleans, luggage shuffles, and towel and linen changes at short notice. In addition, the living room area meant that the dancers had the space to rehearse and perfect their routines”.

For the dancers, the serviced apartments provided all the extra space and facilities essential for stays of up to 42 nights, since they would return in the evening tired out after spending all day rehearsing gruelling dance routines. It also provided a more welcome base in a strange city for the young dancers. Charlie Bruce, the overall winner commented:

“Being away from home was tough but the apartment turned into my own little pad which took away that homesick feeling.”

The fully equipped kitchens featured in serviced apartments gave them the option of making their own snacks or meals, or storing drinks in the fridge. Alternatively they could order take-away food and eat it at a dining table, rather than perched on the edge of a bed, as one would do in a hotel room.

Bruce said:

“I had the freedom to eat when I had the time to, it meant I wasn’t constrained to set meal times like in a hotel”.

About SilverDoor:

SilverDoor is a serviced apartment agent based in Chiswick, London.

Offering apartments in over 190 locations globally such as New York, Paris, Edinburgh, Abu Dhabi and Shanghai as well as UK locations, SilverDoor provides a truly international range of serviced apartments.

SilverDoor boasts an impressive client portfolio which includes many FTSE 100 companies such as RBS and Cadbury as well as a magic circle law firm.

For further information about serviced apartments, visit www.silverdoor.co.uk.

Company: SilverDoor Ltd


Contact Name: Laura Chambers

Contact Email: laurachambers@silverdoor.co.uk

Contact Phone: +44 (0)20 8630 7200

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