Conservatory Land Launch TV Campaign for DIY Conservatories
Conservatory manufacturer Conservatory Land, have recently launched their new TV advertising campaign for their DIY conservatories.
[UKPRwire, Wed Apr 28 2010] The company has conducted numerous direct response TV campaigns for their conservatories in the past with various different adverts but for their latest productions, decided for the first time to use a live presenter to help get their message across to potential customers.
A few different adverts of different durations have been produced for the purpose of generating direct response from both their website and over the telephone for their range of DIY conservatories and also for name branding to increase public awareness of the Conservatory Land name.
The adverts cover all the main benefits of owning a DIY conservatory including their cost savings compared to purchasing complete design, build and installation packages as well as the benefits of buying from Conservatory Land who offer a basic self build package from just £995 with interest free and buy now - pay later deals also available.
The campaign started with the first adverts going out on the 6th April 2010 on the national satellite channel 'Home', formally known as 'UKStyle'.
David Bingham, Director of Conservatory Land says "We chose the Home channel to kick off our campaign as it attracts a highly targeted audience of people that have an interest in improving their homes and in DIY projects in general, perfect for marketing our DIY conservatories."
For the past four years, Conservatory Land has generated the majority of enquiries from their website via internet marketing campaigns.
David Bingham adds "The new TV campaign has got off to a great start and we're absolutely delighted with the immediate response we have received along with the many brochure and quotation requests for our DIY conservatories. We're still running our internet advertising concurrently which is being helped immensely by the TV advertising and is proving far more responsive than ever before."
Conservatory Land's new sixty second TV advert can be viewed on YouTube at http://www.youtube.com/watch?v=FZJeAYihGgM
For more information about the Conservatory Land range of DIY conservatories, contact: David Bingham, Conservatory Land, Old Mill Park, Mansfield Woodhouse, Nottinghamshire NG19 9BG, Telephone: 01623 488 887, Fax: 0870 123 1670
Old Mill Park
Nottinghamshire, NG19 9BG
Tel: 01623 488 887
Fax: 0870 123 1670