New guide explains how to use Twitter for PR and marketing

Practical guide provides insight for communications professionals on the opportunities and risks of using Twitter, and offers practical steps for integrating the channel into wider comms strategies

[UKPRwire, Fri Apr 03 2009] Specialist social media PR consultancy, immediate future, has today released a practical guide to help PR and marketing managers integrate Twitter into their overall comms strategy.

As Twitter has shot to prominence over the past year, many PR and marketing professionals have been overtaken by the rapid rise of the micro-blogging service and may find themselves struggling to get up to speed. Although there has been a lot of industry wide discussion about the importance of Twitter, there is still very little concrete information on how it can be used as part of a PR or marketing campaign.

This downloadable guide, entitled “Twitter for PR and Marketing Professionals” offers a jargon free, no-nonsense explanation of how Twitter works, along with a practical step by step guide to planning and implementing a Twitter strategy for your brand. The paper covers such topics as:

• Why is Twitter so important and how do people use it?
• Which leading brands are already using Twitter and how?
• How does the media use Twitter?
• What are the opportunities and risks for brands on Twitter?
Katy Howell, managing director of immediate future said “A lot of people assumed that Twitter was just another social media fad that would soon blow over, but there can be no doubt that it’s here to stay. It’s understandable that a lot of people in the PR and marketing industry simply haven’t been able to get to grips with the platform because, in business-terms, it’s still a very new phenomenon; it’s really only appeared on most people’s radar over the past six months.

“Diving head-first into the social media space is risky, if you don’t take the time to understand the environment and its nuances, you risk getting things badly wrong and damaging your brand reputation. We’ve distilled the expertise of our most experienced consultants into this guide to help businesses kick-start their Twitter communications strategies the right way.”

You can request a copy of the report from:


For further information or to arrange an interview with Katy, please contact Natasha Ighodaro
/ 0845 408 2031.

About immediate future
immediate future is an independent public relations agency.

Public relations specialists in online, social media and SEO, immediate future manages brand reputation to ensure a positive profile for clients whilst creating brand advocates in the on and offline community. Placing clients at the heart of the debate is central to immediate future’s approach.

The agency works with its clients, as an extension of the team, to achieve their business objectives, helping to establish them as thought leaders in their sector, and deliver tangible, measurable results. Both client and industry reputation has helped to establish immediate future as one of the UK’s fastest growing, most dynamic agencies.

Since the agency’s launch in 2004, clients have included Sony Europe, BT, Diageo, PSP, NSPCC, BBC, Cancer Research, Boxed up, Kinder Bueno, CW Jobs, Mirror Group, Hotel Chocolat, Sara Lee, and bmibaby.

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Company: immediate future

Contact Name: Natasha Ighodaro

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Contact Phone: 0845 408 2031

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