Grayling Wins International Communications Study for IFAH


Grayling, the global Public Relations, Public Affairs, Investor Relations and Events consultancy, has been appointed by the International Federation for Animal Health (IFAH) to conduct a major international communications study on behalf of the Federation.


[UKPRwire, Tue Mar 02 2010] IFAH is a Brussels based non-profit organisation that represents manufacturers of veterinary medicines, vaccines and other animal health products across the globe.

Grayling won the four-way competitive pitch to secure the project, which will involve work in Europe, North and South America, as well as Japan. Grayling’s internationally co-ordinated team will work with IFAH to understand the perspective of IFAH’s stakeholders, as well as the general public, regarding animal health, the animal health industry and animal health products. The findings of the study will be presented in the spring and will be used to help form ongoing global communications planning at the Federation.

Kim Hardie, Director of Communications for IFAH commented:

“We look forward to working with Grayling on this extremely important study for IFAH. The animal health industry provides vital services which keep animals healthy and enhance their quality of life. In safeguarding animal health, the industry has a direct impact on human health by contributing to the supply of high quality and safe food from animal sources, as well as controlling zoonotic diseases in animals from being transmitted to humans. Furthermore, pets are kept healthy as they continue to enrich their owners’ lives, providing companionship, emotional support, and, in the case of guide dogs, help. However, we realise that the role our industry plays in society as a whole is not always obvious. This is why this work is important to IFAH – to see where we need to focus our future communications so we can improve society’s understanding of the need for safeguarding animal health.”

Vivien Hepworth, Grayling Chairman UK & Republic of Ireland and Head of Global Public Affairs, added:

“We are delighted to have secured this significant international mandate, which underlines Grayling’s ability to provide truly international solutions to its clients across a variety of sectors and disciplines. The animal health industry makes an important contribution to both animal and public health - and as such IFAH’s role as the industry’s representative is vital. This study will help ensure that IFAH’s communications are as effective as possible over the coming years.”

ENDS

Grayling is the world’s second largest independent Public Relations, Public Affairs, Investor Relations and Events consultancy with specialist services including CSR, environment and sustainability and digital.
Grayling has 900 staff in 70 offices in 40 countries across the US, Western and Eastern Europe, Africa and Asia Pacific.
The company has revenues in excess of €100 million (USD148 million).

Industry Sectors
We structure ourselves around six key industry sectors. This helps us maintain and further develop our in-depth knowledge and understanding of each market, on a local and global level.
• Energy, Environment & Industry
• Healthcare & Pharmaceutical
• Financial & Professional Services
• Technology, Media & Telecoms
• Consumer Brands
• Government & Public Sector

Who We Work For
Key clients include: Business Software Alliance, Coca-Cola, COLT Telecom, Credit Suisse, Diageo, Discovery Channel, GE, Gemalto, Google, Groupama, GSK, Land Rover, Lloyds TSB, Mars, McDonald’s, Merck, Microsoft, NBC Universal, Nestlé, Novartis, Novo Nordisk, PricewaterhouseCoopers, Schering-Plough, SES Sirius, Skype, Statkraft, TNT, TVEL, UK Government, Visa International and Western Union.
Our Heritage
Grayling grew out of the merger of three major successful companies - Grayling, Trimedia, and Mmd – in January 2010. In addition, Momentum in the Middle East joined Grayling to become Grayling Momentum and technology PR experts Connecting Point Communications in San Francisco also joined, becoming Grayling Connecting Point. All consultancies are owned by Huntsworth plc.

Company: Grayling


Contact Name: Kirsty O'Connor

Contact Email: kirsty.oconnor@grayling.com

Contact Phone: 0113 2018260

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