Digital Communications Event to Focus on Corporate Online Communications Strategies

BP, Alstom and Rio Tinto to provide case studies at Freestyle Interactive “Deciphering Digital” event

[UKPRwire, Fri Apr 03 2009] On 23rd April 2009, an event at London’s Commonwealth Club, “Deciphering Digital”, will help businesses understand how to create flexible, measurable, and cost effective corporate digital communication strategies. Featuring case studies from some of the world’s biggest companies- including BP, Alstom, and Rio Tinto- the seminar will focus on providing information to help delegates develop their digital business strategies. This will include social media and reputation management, accurate targeting and messaging, communication channels and user journeys, as well as website design and build strategies.

Attendees will be provided with an exclusive report, which looks at the relationship between social media and selected organisations, business issues and the ‘conversations’ taking place online. This report will be available to event attendees only, from online PR consultancy, immediate future.

Katy Howell, MD of immediate future, says “Within the spectrum of B2B and corporate communications, it is becoming increasingly apparent that online PR is an incredibly powerful tool for fostering advocacy, and managing reputation online."

"Through our participation in the Deciphering Digital event, and the report that we will be providing, we aim to help attendees identify influential stakeholders online, and deliver measurable online advocacy programmes.”

Speakers include:

• Bryan Smith, Principal Advisor, Digital Media, Rio Tinto
• Elaine West, Director of Internet & Brand, Alstom
• Alan Cooper, Founder, Freestyle Interactive
• Marty Carroll, Director of Consulting, Foviance
• Andrew Thompson, Editor,
• Alex Clifford, Account Director, Freestyle Interactive

Alan Cooper, Founder of Freestyle Interactive, comments “The digital landscape is in a constant state of flux, and businesses need to adapt to keep up.”

"This event will provide companies with the tools they need to create flexible communications programmes that make the most out of the digital space. This could be simply ensuring that your company website delivers the best user experience, or harnessing the power of Online PR”, Cooper continues.

The event is free to attend and will also feature a panel debate where attendees can question the experts.

For full details of this event, please go to:


For further information about immediate future’s participation in the event, or to arrange an interview with Katy, please contact Natasha Ighodaro / 0845 408 2031.

About immediate future
immediate future is an independent public relations agency.

Public relations specialists in online, social media and SEO, immediate future manages brand reputation to ensure a positive profile for clients whilst creating brand advocates in the on and offline community. Placing clients at the heart of the debate is central to immediate future’s approach.

The agency works with its clients, as an extension of the team, to achieve their business objectives, helping to establish them as thought leaders in their sector, and deliver tangible, measurable results. Both client and industry reputation has helped to establish immediate future as one of the UK’s fastest growing, most dynamic agencies.

Since the agency’s launch in 2004, clients have included Sony Europe, BT, Diageo, PSP, NSPCC, BBC, Cancer Research, Boxed up, Kinder Bueno, CW Jobs, Mirror Group, Hotel Chocolat, Sara Lee, and bmibaby.

For more information please visit

Company: immediate future

Contact Name: Natasha Ighodaro

Contact Email:

Contact Phone: 0845 408 2031

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