Borro.com appoints BOTTLE PR to help revolutionise pawnbroking
Borro.com has appointed award winning PR agency, BOTTLE PR, to help communicate how this highly successful business is transforming pawnbroking.
[UKPRwire, Sat Mar 06 2010] Borro.com offers customers from across the UK, twice as much on average for their valuables than they would receive on the high street. Operating predominantly online the company also offers appointments at its offices in Chancery Lane to ensure a very convenient and discreet service to potential customers. Their team of experienced valuation experts have all worked for leading auctioneers and salesrooms including Sotheby’s, Bonhams and Christies.
Associate Director, Karen Cooper, who is leading the Borro.com account for the Oxfordshire PR agency says: “The campaign is about building awareness and confidence in Borro.com, by re-educating consumers about pawnbroking and creating relevancy to their lives. We will be kicking off the campaign with a creative initiative that will encourage people to see Borro.com as a smart solution to short term cash flow issues.”
Paul Aitken, CEO of Borro.com, said of appointing the PR agency: "We chose BOTTLE PR as they showed a clear understanding of our business and presented some great ideas. We have every confidence that the team will deliver results that help transform the image of pawnbroking and position Borro.com as leading the way in that transformation.”
About BOTTLE PR
BOTTLE PR is an award-winning, medium-sized, straight-talking PR agency with a deliberately diverse client base spanning consumer, business-to-business and technology.
Listed as one of PR Week’s top 150 UK PR agencies and as one of the top 50 UK PR agencies outside London, BOTTLE PR offers its clients bespoke and tailored PR campaigns.
BOTTLE PR prides itself on its strong team ethos, its non-egotistical culture and the credibility and trust it has gained from media and clients alike. It offers a hands-on, results-focused and intelligent approach, and its business model means that clients’ accounts are actively worked on by consultants with years of relevant PR experience.