Black Cat Public Relations Ltd wins national integrated transport contract
TRURO, UK. South West based Black Cat Public Relations has won a national contract to boost awareness of a UK-wide integrated public transport scheme.
[UKPRwire, Tue Jan 02 2007] Black Cat Public Relations has scooped a year-long deal to raise the profile of PLUSBUS, which offers unlimited local bus travel when customers buy a train ticket.
The agreement will involve gaining coverage of PLUSBUS in media across the country, working with influential industry publications and keeping MPs and local authorities updated on the scheme.
Truro-based Black Cat Public Relations was founded in October by Tim Bowcock, a former journalist who started his career at Pirate FM and BBC Radio Cornwall.
Tim commented: “This national contract is a vote of confidence, not just in Black Cat Public Relations but in the South West’s creative industries. There’s a growing understanding that smaller, regional, PR consultancies can be more responsive and competitive than the huge metropolitan agencies who often take huge fees and deliver little of real value.”
“This is a flying start for Black Cat which we only set up a few weeks ago. We’re currently in discussions with a number of other local, regional and national clients.”
Tim spent five years as Communications Manager for a major UK train operator, dealing with high profile issues and local, regional and national media.
PLUSBUS is designed to make it more convenient and better value to use public transport to get to and from train stations.
When travelling to or from a station included in the PLUSBUS scheme, train customers can add unlimited local bus travel in a single transaction.
The scheme is run by Journey Solutions, an initiative established and funded by the six largest public transport groups in Britain and supported by the Government.
Journey Solutions’ Commercial Director, Jonathan Radley said: “Over the coming year it is our intention to elevate PLUSBUS into a well recognised and respected national brand. I know that Black Cat Public Relations will help us deliver that important goal.”
The PLUSBUS scheme will expand in January to include virtually every town and city in Britain with a population of more than 100,000, as well as many smaller locations.
The expansion means 32 million people will live in a PLUSBUS catchment area.
Tim continued: “Over half the UK population live in an area served by PLUSBUS, so the potential to help raise the profile of scheme is huge and extremely exciting. Black Cat’s job is to ensure that the benefits of the product are understood more widely among rail customers, local authorities and other key stakeholders.”
Black Cat Public Relations can be contacted on 084500 9 10 23 or via email@example.com.
More information on the PLUSBUS scheme can be found at www.plusbus.info.