BOTTLE PR launches innovative new solution for sleep problems: LightSleeper®
Oxfordshire PR agency, BOTTLE PR, is chosen by Quincom to launch LightSleeper to consumer, trade, gadget and online press.
[UKPRwire, Wed Nov 25 2009] BOTTLE PR has been appointed to launch LightSleeper, an innovative new product to help sleep problems. The agency was chosen for the launch by Quincom, a British company with a passion for developing new products and ideas and bringing them to market.
LightSleeper is a bedside electronic sleep aid, which is hotly tipped to be a ground-breaking solution for anyone who has problems sleeping. The new product works by projecting a light onto the ceiling which mimics the act of reading to tire the eyes without stimulating the mind, thus helping people to fall asleep naturally. During two years of trails with people who have trouble sleeping LightSleeper achieved a remarkably high 78% success rate.
Quincom has appointed BOTTLE PR to launch the product to consumer, trade, gadget and online press.
BOTTLE PR Executive, Tracey Warmington, who is leading the account, comments: “BOTTLE PR has extensive experience of launching new products to the consumer market, and our reputation for delivering excellent press coverage in the trade, consumer and gadget press has helped us to win this account.”
The account win adds to BOTTLE PR’s strong consumer portfolio, which includes Poundland, DYLON® Fabric Dyes, unearthed and Linwoods.
Claire Cairns, BOTTLE PR’s Managing Director, says: “We are thrilled to be working on such an innovative product. So many people struggle to find a self help solution to insomnia and as a result it’s a hot topic that is rarely out of the media. So we look forward to producing some great press coverage.”
About BOTTLE PR
BOTTLE PR is an award-winning, medium-sized, straight-talking PR agency with a deliberately diverse client base spanning consumer, business-to-business and technology.
Listed as one of PR Week’s top 150 UK PR agencies and as one of the top 50 UK PR agencies outside London, BOTTLE PR offers its clients bespoke and tailored PR campaigns.
BOTTLE PR prides itself on its strong team ethos, its non-egotistical culture and the credibility and trust it has gained from media and clients alike. It offers a hands-on, results-focused and intelligent approach, and its business model means that clients’ accounts are actively worked on by consultants with years of relevant PR experience