Line and Revolver PR forge digital PR partnership
Award-winning digital agency Line and Revolver PR have agreed a partnership deal to provide a range of online PR services geared to help businesses maximise the return on their internet investments.
[UKPRwire, Mon Jan 11 2010] Award-winning digital agency Line and Revolver PR have agreed a partnership deal to provide a range of online PR services geared to help businesses maximise the returns on their internet investments.
The deal, which will see Revolver PR partnering with the leading digital agency on a number of projects, reflects Line's strategy to expand the business-focused, 360 degree service offered to its roster of blue chip clients. In addition to supporting the expanding creative agency's online initiatives with a range of digital PR and social media campaigns, Revolver will also provide public relations consultancy (http://revolver-pr.co.uk/services/bespoke-pr-communications-campaigns) and advice to staff at Line's offices in Edinburgh and London.
"We're delighted to announce this partnership with one of the rising stars of the online media sector. A core part of our growth strategy is to build both the company and its offerings through industry-leading partnerships that help our clients drive profit through digital channels, and Revolver's status as proven experts in digital PR made them the ideal choice for this role," said Ross Laurie, Managing Director at Line.
"We've been working together on a number of projects and the results have spoken for themselves. One recent client saw a 23% leap in traffic in the week immediately following their campaign's roll-out, while others have derived considerable benefits from the the fact that while Revolver's approach to delivering audiences is undoubtedly innovative, they're backed by a level of old school media savvy and heavyweight press experience that most agencies simply can't match."
Voted Digital Agency of the Year two years running, Line employs a blend of insight, creativity and expertise to help deliver success to its clients. Using sophisticated internet-based marketing techniques, the company offers accountability and results, delivering innovative easy-to-manage technology and award-winning design to a raft of clients that includes AEGON, Tennent's and Top Gear.
Founded by former European Entrepreneur of the Year Steve Leach and award-winning journalist Iain S Bruce, Revolver PR has a growing client list that includes search engine optimisation giants bigmouthmedia, the technology transfer institute iSLI and Sir Peter Rigby's SCC - Europe's largest independent technology solutions provider.
Revolver PR Managing Director Iain Bruce added: "While Line are in the business of producing award-winning digital strategies that create successful online channels for their clients, we're all about generating the cross media awareness required to raise their online profile and deliver the right kind of audiences. Collaborating on past projects has revealed a natural fit between the two companies that made forging a closer partnership the logical choice, and we're very much looking forward to working with them on a number of future digital PR (http://revolver-pr.co.uk/services/online-pr) initiatives."