YOOMEDIA SET TO TRANSFER WORLDWIDE GAMING CRAZE TO INTERACTIVE TV FORMAT
YooMedia, the AIM-listed interactive media, gaming and mobile entertainment group, has announced that it is piloting the first digital television format for Tringo, the worldwide gaming craze that is a hybrid of bingo and tetris, and which first appeared in the virtual reality world of secondlife.com.
[UKPRwire, Tue Jan 30 2007] The company has been developing the television version of the game for its joint venture partner SGI. Tringo will be the joint venture’s first participation TV games format for both UK and international markets. The new interactive multi-player Tringo will be piloted later this month on Fortune Fever, Sky Channel 842, ahead of an anticipated full roll-out later in the year.
“The worldwide success of Tringo across a number of formats together with the popularity of gaming television suggests there is strong market potential for an interactive version of the game in the digital TV arena,” says Neil MacDonald, YooMedia’s Group Managing Director. “This is a fun and exciting true gaming experience which, by focusing on the skill and speed of the player, takes it away from the much publicised concerns about gambling and call TV. The interactivity - the ability to pit your skills against other viewers in real time – will be central to its success.”
YooMedia is already creating an interactive, head to head web version of Tringo for Catalyst Media Group along with a range of other fixed odds and exclusive head-to-head games. YooMedia provides back office, payment fulfillment, gaming licence, customer support and technology facilities.
Tringo is played by a large group of players at once. Each player is given their own "card" with a 5×5 empty grid. The game provides a new shape every ten seconds, which the player must fit into their board. The object is to create solid square areas of 2×2, 2×3, and 3×3 squares. When that happens, the shape is cleared from the board, and the player earns points. The fastest player to complete the board wins.
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YooMedia plc is one of the UK’s leading interactive entertainment content and service providers. It conceives and delivers interactive content with which brands can engage and secure transactions from their consumer base. This activity takes place across and can integrate multiple platforms, including interactive television, the web and mobile phones.
The company’s client base includes broadcasters & content owners; brand owners and advertisers; gaming operators, and retailers and service providers.