YAHOO! LAUNCHES ‘THE PEOPLE’S POLICIES’


Tired of the same old political promises in the lead up to an election? Convinced you can do better than the politicians? On the day the General Election is announced, Yahoo ! – the UK’s #2 online news site* - is launching ‘The People’s Policies’ at http://thepeoplespolicies.co.uk – offering you the chance to get your burning issue out to a UK audience of over 20 million.


[UKPRwire, Wed Apr 07 2010] Tired of the same old political promises in the lead up to an election? Convinced you can do better than the politicians? On the day the General Election is announced, Yahoo ! – the UK’s #2 online news site* - is launching ‘The People’s Policies’ at http://thepeoplespolicies.co.uk – offering you the chance to get your burning issue out to a UK audience of over 20 million.

‘The People’s Policies’ gives you the chance to have your policy selected as an advertising banner which could then be shown throughout the Yahoo ! UK site. Twenty-two million people see Yahoo ! ads online every month in the UK , meaning your policy has the potential of reaching an audience that even Brown, Cameron and Clegg would struggle to reach.

For your policy to have a chance of being featured on Yahoo !, simply submit your own policy for the UK – be it silly or sublime – and watch the votes pour in from Yahoo ! users. As well as potentially being selected to be included in advertising space on Yahoo ! UK , each policy will be given its own individual link for self-promotion on your own Twitter and Facebook pages. The best policy of the week will also potentially be spotlighted on the Yahoo ! UK homepage for even more publicity.

In the final week of voting - timed to align with the week before the General Election – advertising will be focused on the best ten People's Policies for a big finale. These ten will be made up from the top five on the leader board as voted for by Yahoo ! users, plus Yahoo !’s five favourites, selected in accordance with the rules of the Site

Yahoo!’s General Election Site

The People’s Policies are one part of a new Yahoo ! General Election website (www.yahoo.co.uk/elections) that seeks to be the most accessible source of current and relevant political information in the run up to the General Election– capturing everything that’s going on in the Election in an easy and informative way.

Direct from BBC Radio 4’s The Now Show and sitcom The Party Line, comedian Steve Punt will be casting his satirical eye over the unfolding drama of the Election campaign. The ex-star of The Mary Whitehouse Experience and one half of Punt and Dennis will be the writer of a blog aimed at providing political observation and a laugh (or two) among the serious issues of the day.

Throughout the build up, the site will be home to interviews with political leaders, live streaming of political debates and Yahoo !’s very own constituency map. You will be able to get all the background on the politicians with party and candidate profiles and essential information. You’ll also be able to access analysis on the highs and lows of the main parties and read in-depth articles on their policies and manifestos.

Rich Evans , UK News Editor, Yahoo ! said “Over the next month, there’ll be an awful lot of coverage of parties and politicians but very little about the individual and their concerns.

The People’s Policies is Yahoo !’s way of putting you at the centre of the election campaign and giving you the chance to have your voice heard by over 20 million people.”


*As measured by monthly unique users (Comscore)


Company: The Peoples Policies


Contact Name: Leo Kellgren

Contact Email: Leo.Kellgren@yahoo.co.uk

Contact Phone: 02071311000

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