Telkomsel chooses MEC Indonesia for Outdoor


Media agency Mediaedge:cia (MEC), www.mecglobal.com, announced today that they have been appointed by Telkomsel as their outdoor media agency.


[UKPRwire, Sun Mar 14 2010] Media agency Mediaedge:cia (MEC), www.mecglobal.com, announced today that they have been appointed by Telkomsel as their outdoor media agency. The business was previously handled in-house by Telkomsel’s marketing and procurement departments and this is the first time that they have appointed an external partner. The appointment is effective immediately.

MEC Indonesia won the mainline media planning and buying from Initiative for Telkmosel – the country’s largest mobile telecommunications operator – in May 2009 after a competitive pitch process conducted by R3

Jaydeep Chaudhuri, Head of MEC Indonesia said “We are proud to have demonstrated to Telkomsel that integrated media planning and buying across all channels is without question the most effective way to actively engage consumers. I am delighted for all the MEC team that we have been awarded the Outdoor contract, we begin the year with great momentum.”

Tavadi Rismayuda, General Manager, Telkomsel said “Following a rigorous internal process we decided that in order to maintain our leading market position, strategic media integration and efficiencies were key. MEC have been a genuine business partner since we started working with them last year and we look forward to a great relationship ahead.”


ENDS


For more information, please contact:
Nathalie Haxby, MEC
T: +44 20 7803 2319
E: Nathalie.haxby@mecglobal.com

Jaydeep Chaudhuri
MEC Indonesia
jaydeep.chaudhuri@mecglobal.com
DID: +62-21-52916357

About Mediaedge:cia
We deliver value by creating, implementing and measuring communication solutions that actively engage people with brands

Media planning and buying ~ Digital media ~ Search ~ Performance marketing ~ Social media ~ Analytics & Insight ~ Sport, Entertainment & Cause ~ Multi-cultural ~ Content ~ Retail ~ Integrated planning

Our 4,000 highly talented and motivated people work with domestic and international clients in 84 countries. We are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com





Company: Mediaedge:cia


Contact Name: Nathalie Haxby

Contact Email: mec@eulogy.co.uk

Contact Phone: +44 (0)207 803 2000

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