ABCe Traffic Rises to 2.2 Million Monthly Unique Users continues to strengthen its position as the leading news and information website in Scotland

[UKPRwire, Sat Aug 29 2009] is pleased to announce the release of its latest ABCe audit with an increase in average monthly unique users to 2.2 million for the period January to June 2009.

This represents a 7% increase in unique users on the previous audit period (July – December 2008).

Growth in UK traffic has been particularly strong with a 19% increase in average UK monthly visits for January to June 2009 against the previous six month period.

Michael Johnston, Divisional Managing Director, Johnston Press Scotland commented: continues to strengthen its position as the leading news and information website in Scotland. This year we have been particularly pleased with the strong growth in UK traffic, up 19%, which is central to our online strategy and our ability to add phenomenal reach and value to advertiser's campaigns.

We continue to deliver new, innovative content and platforms to Although not included in these figures, we are particularly encouraged with the response from the recent launch of our new jobs site,, which is already gaining good traction from advertisers and users.

- Notes to Editors - - - is Scotland’s leading newspaper website. The site moved to six monthly ABCe audits in the second half of 2008. The ABCe figure does not include the full traffic from its online classified platforms. - - was launched at the beginning of August 2009.

Contact :
Hazel Taylor
The Scotsman Publications Ltd.
Barclay House, 108 Holyrood Road
Edinburgh, UK
0131 620 8932

Company: The Scotsman Publications Ltd.

Contact Name: Hazel Taylor

Contact Email:

Contact Phone: 0131 620 8932

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