SPECIAL CUTS PROVIDES MEDIA MONITORING SERVICE FOR THE LIBRARY + INFORMATION SHOW
Specialist media monitoring and press cutting agency, Special Cuts Ltd, is monitoring online and off-line media for coverage of the Library + Information Show.
[UKPRwire, Wed Mar 29 2006] Senior PR Executive at show organisers VNU, Nyree Hughes, said, “We are delighted that Special Cuts is providing us with media coverage of the show as its specialist areas of academic, government, information management and library sectors marry well with those of the Library + Information Show. The service will be extremely helpful to us in gauging the success of our marketing efforts and will help us to improve our plans for next year’s promotion of the event.”
Special Cuts has recently added more titles to its online service which now also covers Peter Scott’s library blog (www.xrefer.blogspot.com) and Information Management & Technology (IM@T Online).
The Library + Information Show takes place at the NEC Birmingham from 26-27 April 2006. www.lishow.co.uk/promo/pr
For more information, please contact: firstname.lastname@example.org or visit www.specialcuts.co.uk
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The Special Cuts service allows organisations to monitor their media profile; to gain valuable competitor intelligence; carry out environmental scanning; and gauge the effectiveness of their public relations programmes. Director, Catherine Dhanjal, is a supporting member of the Chartered Institute of Library and Information Professionals (CILIP), an Association for Information Management (ASLIB) member and a member of the Institute of PR (www.ipr.org.uk). She holds the post-graduate level qualification in PR – dipCAM; and is taking an MA in Strategic Communications. Catherine also runs TheAnswer Ltd (www.theansweruk.com), which provides public relations and marketing support to organisations in the library and information management sectors.
Tel: 0798 1271177
28 March 2006