New-style news website is hitting the spot . . .
A new-style news website is hitting the spot for trade and consumers in a niche marketplace . . .
[UKPRwire, Thu Jan 07 2010] Caravanning News, a news website created especially to cater for the needs of UK-based caravan, motorhome and camping consumers and traders, is demonstrating the power of the internet for reaching decision-makers and customers in a niche marketplace.
The site is operated by Serious Leisure TV, who produce The Caravan Channel, a specialist TV programme broadcast on Information TV on Sky 166 and Freesat 402.
"Producing a specialist news website seemed like a natural progression," said producer and presenter Chris Gosling. "We have in-depth contacts with all of the UK's major outdoor leisure manufacturers and national organisations, and we have an audience which is devoted to the topic - putting the two together via the internet seemed like the right thing to do."
"Most business-to-consumer communication in the caravan and motorhome industry is via ink-on-paper magazines," he commented, "but The Caravan Channel, with its combination of broadcast and online media, approaches consumers from a completely different standpoint - without the old-fashioned and slow print production routine, we deliver news, views and information in a timely, modern and interesting/interactive way."
Trade sources in the caravan and motorhome industry have welcomed the news site and its different approach.
Simon Howard, Marketing Director of Bailey Caravans, said: "The increased availability of low-cost high-speed broadband has meant people now than ever before are using the internet to make their purchasing decisions. A result people expect more information to be made available more readily and in a range of presentation formats.
In our industry The Caravan Channel and Caravanning News web sites lead the way in this field and consequently they were the logical choices to use as vehicles to promote our company and its products. They offer both a flexible and affordable option in a rapidly growing medium and look set to become an increasingly important part of our marketing mix."
The Caravanning News website is at www.caravanningnews.net