NEW ROMANCE MEANS NEW REVENUE FOR NEWSQUEST
Publisher picks g8wave’s platform for dating service
[UKPRwire, Sat Jul 25 2009] To address the current commercial pressure for newspaper groups to create new non-traditional revenue, Newsquest Media Group, publisher of The Herald in Glasgow, The Argus in Brighton and the Oxford Mail, has joined forces with g8wave to radically revamp its dating service.
From August 1st, “Two’s Company”, promoted in the group’s 17 daily titles and over 200 weekly newspapers nationwide, and supported by its network of 160 local and portal websites, will be powered by the UK’s only fully-integrated 360º dating platform.
With the dating market sector becoming increasingly fragmented and competitive, Newsquest carried out a thorough independent audit of g8wave’s services.
Their integrated dating platform was identified as a means of providing daters with the means to give them what they want, when they want, while at the same time ‘future-proofing’ Newsquest’s dating revenues across all available channels - online, phone and SMS – in a way that online dating products alone cannot offer.
Barry Lester, Newsquest’s Group Head of Mobile and Telephony, said:
“g8wave’s unique integrated approach means that our readers will very quickly see their ads appear in our newspapers and online. As a result, the level of interaction will increase almost immediately, especially with the mobile text element, and we’re looking forward to seeing the uplift in revenue that this will bring.”
Mark Challinor, MD of g8wave, added:
“Newsquest’s wide range of local media brands – with over 13 million readers and 6 million unique users online – will greatly build our, already substantial, membership base, which will allow more people to find more relevant matches who, importantly, are local to them.”
Newsquest is the latest addition to the portfolio of dating services that g8wave runs for other media groups in the UK, which include GMG Radio’s Smooth and Real stations, the Kent Messenger Group’s newspapers and radio stations, Friday Ad magazines, UTV Radio and Tindle Radio.