East Midlands Television goes live
Regional and international television broadcasting has come together with the launch of East Midlands Television, a local TV station with a potential global audience of millions.
[UKPRwire, Wed Jul 18 2007] Regional and international television broadcasting has come together with the launch of East Midlands Television, a local TV station with a potential global audience of millions.
East Midlands Television (EMTV) makes use of cutting-edge internet and satellite technology to broadcast not only to the East Midlands, but also to an international audience which can access EMTV programming via any PC with broadband access.
EMTV is due to launch in three phases – as of today it is delivered to a global and regional audience as part of the Narrowstep internet broadcasting platform. EMTV will be available to anyone in the world with a broadband internet connection via its website http://www.emtv.tv
And in October 2008, EMTV is expected to be added to British Sky Broadcasting’s network, where it will be available to more than eight million viewers in the UK and Ireland.
“Despite this international reach, EMTV is a truly regional station, delivering only local news, weather and information and broadcasting entertainment programming which has a clear East Midlands theme,” said EMTV Managing Director Stewart Rickersey.
But even though the station has a regional remit, it will be able to hold its own against national and international stations from day one.
“EMTV is set to become the most technologically sophisticated television production system in Europe,” said Rickersey. “Based on new technology developed by broadcast automation and content management provider Omnibus, EMTV will be able to rival larger broadcast operations with its ability to operate a totally tapeless environment.”
EMTV is pursuing these cutting-edge delivery platforms ahead of the UK’s switch-off of its analogue terrestrial transmissions network and its replacement with an all-digital network.
“Advancements in technology and the huge drop in the cost of storage and delivery of broadcast-quality video mean the time is right for television to meet local community needs for news, information and entertainment,” said Rickersey.
“And these advancements mean our sales team are able to offer highly targeted TV advertising to businesses which until now would have considered regional press campaigns to be in the upper limit of their ad spend budgets.”
EMTV has already secured a number of key content partnerships – the company has signed an exclusive three-year contract to cover the Lawn Tennis Association’s sporting events.
Tel: +44 (0)1623 811111
Head of Factual
Tel: +44 (0)1623 811111
East Midlands Television (EMTV) is the UK’s newest regional television broadcaster and operates the most technologically sophisticated television production system in Europe at the time of its launch in June, 2007.
Narrowstep™ Inc. (OTC Bulletin Board: NRWS), the TV on the Internet company, is a leading provider of Internet TV services to 100+ companies worldwide. Narrowstep’s propriety technology, the Television Operating System™ or telvOS™ delivers the most television-like and true community building Internet TV experience available. A pioneer in the IPTV spectrum, Narrowstep offers the expertise to build channels, as well as state-of-the-art technology that can send video to multiple platforms. For more information about telvOS™, please visit http://www.narrowstep.com/technology/internet-tv-software-platform.aspx and for more information about Narrowstep, please visit http://narrowstep.com or call +44 (0) 20 7498 3377.
OmniBus Systems provides broadcasting, cable, and satellite organizations with comprehensive automation and media content management solutions that address every area of television-related operations. In 2006 OmniBus launched its ground-breaking iTX technology which helps broadcasters rapidly realize the vision of evolving to a fully IT environment, using standard IT hardware and advanced software throughout the broadcast chain. OmniBus is a global company with headquarters in the United Kingdom and offices in the United States, Germany, and Singapore. More information is available at www.omnibus.tv.