BPA Audit Confirms Geographic Origin Of Traffic To Leading Pharmaceutical Site
One of the leading daily news hubs for the pharmaceutical industry, PharmaTimes.com, is attracting more than 30,000 unique visitors per month, half of which come from within the UK, according to an interactive audit of the site conducted by BPA Worldwide, the only global media auditor.
[UKPRwire, Tue Aug 28 2007] BPA Worldwide Interactive Audit Reports, like the PharmaTimes.com report published this month, now show the top 25 countries of traffic generation. In this case it reveals the geographic origin of traffic to be 50% from the UK, 25% from the United States, and 12% from elsewhere within the European Union and the remainder from other countries.
“As a matter of course, BPA now reports the geographic origin of site traffic in its interactive reports.” explains Stuart Wilkinson, BPA’s EMEA Director. “This provides an invaluable insight for advertisers when making decisions on where to place advertising spend.”
The audit provides an independently verified summary of a census of activity recorded at PharmaTimes.com, including verification of all traffic by registered and non-registered users. BPA also reported 155,149 page requests on the site with visitors spending an average of 8.56 minutes on the site.
PharmaTimes.com is the hub of a publishing business offering the online news services: PharmaTimes World News, a daily newsfeed of the top pharmaceutical industry stories from around the globe; PharmaTimes UK News, a one-stop source for news, views and comment on the latest National Health Service, government and industry movements in the country; and PharmaTimes Clinical, a niche broadcast dedicated to the clinical professional. In addition, the site provides a portal to the print publications PharmaTimes Magazine and PharmaTimes SalesPRO, as well as access to industry-leading competitions and events, such as Marketeer of the Year and the infamous Great Oxford Debate.
BPA Worldwide is global leader in media for the medical, pharmaceutical and biosciences industry. In addition to PharmaTimes.com, the organisation also conducts audits for other leading brands, including Scrip, JAMA, Nature, Science and The Lancet.
About BPA Worldwide - BPA Worldwide is the only global media auditor. It is the world’s largest independent, not-for-profit auditor of business to business media offering uniformly applied standards around the world. Now in its 75th year, BPA Worldwide has more than 2600 advertisers and media buyers within its worldwide membership. It audits more than 2500 media properties across 25 countries, including more than 2000 business to business publications.
BPA audits enable media owners to compete successfully for advertising spend by providing media buyers and advertisers with independently audited data. Media buyers and advertisers, in turn, demand such independent metrics as a way of informing their buying decisions and protecting their interests. Third party audits represent the buyer’s only reliable assurance against misleading, exaggerated or even fraudulent claims.
BPA specialises in multimedia audit, including consumer press, newspapers, expos, website, email newsletters, database and other media containing advertising. This includes media circulation on an international or global basis by a publisher in another territory. This ensures comparability for advertisers and media buyers of media across national boundaries.
BPA Worldwide is a founder member of the IFABC.
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