BBC TO USE YOOMEDIA RED BUTTON EXPERTISE TO HELP SAVE PLANET EARTH


YooMedia, the AIM-listed interactive media, gaming and mobile entertainment group, has been appointed by the BBC to handle the red button return path application for public donations for Saving Planet Earth, a major season of programmes commencing later this month in support of wildlife conservation in the UK and around the world.


[UKPRwire, Thu Jun 14 2007] YooMedia, the AIM-listed interactive media, gaming and mobile entertainment group, has been appointed by the BBC to handle the red button return path application for public donations for Saving Planet Earth, a major season of programmes commencing later this month in support of wildlife conservation in the UK and around the world.

Nick Knowles, Carol Thatcher, Graham Norton and Edith Bowman will be among the celebrities discovering endangered wildlife and how it could be saved. Public donations will used to help orang-utans, gorillas, Ethiopian wolves, Siamese crocodiles and other endangered species. In addition, five celebrities including Les Dennis, Michaela Strachan and Jeremy Edwards will run one of the world's toughest endurance marathons through a Kenyan game reserve.

YooMedia will operate the same platform as it does for Children In Need, Sport Relief and Comic Relief, providing the return path capability, secure data capture and fulfillment of donations made by interactive television.

“Our experience of working on major BBC fundraising events together with our capability in the development of red button content and return path capability for both red button and mobile phones equips us well to handle an event of this magnitude,” explains Neil MacDonald, YooMedia’s Group Managing Director.

Ends.

Press Information:

Howard Robinson/Joe Palmer
Early Doors
T: 0207 754 5560
E: howard@earlydoors.com / joe@earlydoors.com

About YooMedia

YooMedia plc is one of the UK’s leading interactive entertainment content and service providers. It conceives and delivers interactive content with which brands can engage and secure transactions from their consumer base. This activity takes place across and can integrate multiple platforms, including interactive television, the web and mobile phones.

The company’s client base includes broadcasters & content owners; brand owners and advertisers; gaming operators, and retailers and service providers.


Company: YooMedia


Contact Name: Howard Robinson

Contact Email: howard@earlydoors.com

Contact Phone: 0207 754 5560

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