PORTSMOUTH FOOTBALL CLUB TEAMS UP WITH LOCAL AUTHORITIES & PRIMARY CARE TRUST TO LAUNCH COMMUNITY OU


Portsmouth Football Club manager Paul Hart was on hand to launch two dedicated health and education outreach buses at the Club’s Fratton Park stadium. The buses are the first major initiative in Passion For Portsmouth, a campaign launched by some of the City of Portsmouth’s major institutions, supported by a new web-based portal that promotes everything that is good about living in the city.


[UKPRwire, Tue May 19 2009] Portsmouth Football Club manager Paul Hart was on hand to launch two dedicated health and education outreach buses at the Club’s Fratton Park stadium. The buses are the first major initiative in Passion For Portsmouth, a campaign launched by some of the City of Portsmouth’s major institutions, supported by a new web-based portal that promotes everything that is good about living in the city.

Portsmouth City Council, Hampshire County Council, the Primary Care Trust are working with Portsmouth Football Club as the major stakeholder in the project to launch Passion for Portsmouth. The website showcases all of the benefits of living in the city. The project is also heavily supported by the University of Portsmouth and its Students Union.

First Hampshire & Dorset has provided the vehicles free of charge, and will continue to support them as part of its fleet. The buses, which are fully equipped – with tables and computers - and which have been specially branded for the project, will move around the region as necessary, providing mobile health and family education facilities for the community whilst also dispensing information and providing opportunities for learning and facilitating, for example, blood pressure and cholesterol testing in the community.

The education bus is being provided by First in conjunction with Hampshire County Council’s Hampshire Learning team, which manages and develops adult and family programmes across the county. Its programmes are designed to give adults and families the chance to learn new skills in an informal and enjoyable environment. The bus will be taken to areas like Havant, Leigh Park, Fareham and Gosport in order to promote learning opportunities in the local area.

“Our collective aim with Passion for Portsmouth is to provide content in simple bitesize chunks so that visitors can easily browse and pick up useful information on the way,” explains Lucius Peart, Head of Operations at Portsmouth FC.

“As a football club, we have regular dialogue and communication with a large section of the community and are therefore very well placed to understand what tone of voice should be used and how the information should be presented’’.

Helen Thompson-Whiteside, city brand manager at Portsmouth City Council, said: “Portsmouth is changing fast and people may not know about, and will be surprised by, many of the projects and events taking place. We all share a passion for the city and we know you do too.”

The Passion for Portsmouth site, which has just gone live, can be viewed at www,passionforportsmouth.co.uk

Ends.

Media Information:

Howard Robinson or Joe Palmer
edp sports marketing
T: 0207 754 5560
E: howard@edpsportsmarketing.com or joe@edpsportsmarketing.com






Company: edp sports marketing


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