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Food & Beverages: Wiltshire Farm Foods a winning recipe

Wiltshire Farm Foods a winning recipe

Ready meal delivery firm Wiltshire Farm Foods has the recession licked, reporting record sales and double-digit growth for 2008 and following significant investment, boasts impressive forecasts for 2009.

[UKPRwire, Mon Mar 16 2009] Established 16 years ago, Wiltshire Farm Foods has grown exponentially to become a bigger brand than Marmite, Jaffa Cakes & Bisto. A rarity in todays financial climate, the company enjoyed record online sales in December of last year, exceeding 500,000 for the first time since its launch in 2000.

Wiltshire Farm Foods attributes its success to its structure and focus on customer service, as hands-on Director Ben Haynes explains:

At Wiltshire Farm Foods customer service is everything. The quality of our meals aside, its the one attribute that keeps our customers coming back for more.

Operating in a growth market, franchisee Suzie Cole reinforces the importance of a personal and reliable service:

Its more than taking orders and deliveries. Its about providing the best possible service we can. Many of our customers are housebound, disabled, or ill and rely on us for everything whether its taking care of problems around the home, reporting back to family members if they are ill or not eating, or simply passing the time with a friendly chat, we make sure were always there for our customers.

Part of the multi-award winning apetito group, Wiltshire Farm Foods has also benefitted from multi-million pound investment in its state-of-the-art production facility, ensuring increased productivity, reduced costs and even better quality.

Naturally, Haynes is looking forward to the future:

Were very fortunate to be in such a strong position during a period of such uncertainty. Our product, service, and structure are so robust that our customers and staff can rest assured well be around for a long time to come. Im also delighted to report that sales figures for 2009 are very promising indeed, and Im confident well replicate last years success.

Company: Wiltshire Farm Foods
Contact Name: Wiltshire Farm Foods
Contact Email:
Contact Phone: 0800 773 773
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