Color Retention Agents Market Size, Status, Industry Players, Growth Opportunities and Forecast unti


It is predicted that market growth will be enormous in the upcoming decade for color retention agents


[UKPRwire, Mon May 13 2019] Ingredients have served many useful functions in a variety of foods for long time, however, today’s consumers, especially millennials demand and relish colorful, flavorful, safe, convenient, nutritious, and affordable food supply. Technological advancements have made that possible, with diverse flavoring and Color Retention Agents Market.

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Color retention agents are highly used in the beverage industry, primarily for fruit and vegetable juices and drinks along with wine and sparkling wines. Color retention agents offset color loss, correct natural variations in color, improve colors that occur naturally, and add color to colorless and ‘fun’ foods.  Over time, color retention agents have also entered into baby food and processed fruit and vegetables, creating lucrative growth opportunities for color retention agents’ manufacturers.

Color retention agents are gaining prominence as specialty food ingredients in food and beverage applications, owing to its ability to retain, maintain and prolong the color of a beverage or a food. Color retention agents’ manufacturers remains highly focused on adopting rapidly changing technology, to ensure their color retention agents   fall under the general provisions of GRAS (Generally recognized as safe) by meeting  GMP (Good Manufacturing Practices) guidelines.

Gravity of concerns related to beverage and food safety are prompting the manufacturers of color retention agents to focus on natural color retention agents, which can be easily obtained from plant extracts. Ascorbic acid - commonly found in nature- is a primarily used color retention agent that works as an antioxidant, and provides myriad benefits to food products. It slows down the oxidation of food products, thereby preserving color and freshness.

Color Retention Agents Market Outlook:

From the 20th century, there has been an increase in the processing of food which has led to the usage of new types of food additives such as nutritional agents, processing agents, preservatives, sensory agents, flavorings, color retention agents, baking agents, acid regulators and more. In recent decades, sensory agent, a type of food additive showed an enormous growth in the market. Sensory agents are the colorants that are added to the food and beverage product. Colorants are an important characteristic of food as it directly influences the impression of the quality and the flavor of the food.  In order to retain the colorant, color retention agents play a crucial role in retaining, maintaining or prolonging the colorants that are added to the food or beverage product. Color retention agents are used in many modern foods such as ready-to-eat convenience food, low-calorie food, and snack. Burgeoning demand for color retention agents will result in a good market growth as it is one of the major additives that is being required by the processed food products.

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Colorants are of two different types, natural colorants and synthetic colorants. Natural colorants are obtained from plant extracts and synthetic colorants are treated with chemicals and treated with aluminum hydroxide. . To overcome these factors, color retention agents are being used in the food and beverage industry. The color retention agents generally work by binding with the oxygen molecules that are present in the food, which will help preserve the color of the food or beverage. There are various types of color retention agents that are present such as Bouillonmex, Copper sulfate, Crystal flash, Erythorbic acid, Ascorbic acid and many more. Among these, ascorbic acid is being used in various food and beverage industry as it produces multiple properties such as antioxidant, color preservative, and flavor preservative and flavoring agent in various types of food. Erythorbic acid, which is a stereoisomer of ascorbic acid, serves as a flavoring agent and color retention agent in various food and beverages. There is thrive for color retention agents market in the upcoming decade as there is an increase in the production and consumption of modern food.

Key developments in global color retention agents market

In the year 2018, Sonac introduced organic color retention agents in the food and beverage industry which has reached a new height in the food additive field. This initiative is appreciated among the suppliers and distributors.

In the year 2017, Food Ingredient Technology Co., Ltd introduced food supplements and functional drinks which has color retention agents in it. This has a possibility to enhance the growth of color retention agents market as supplements and functional food are consumed by people regularly.

Opportunities in the market for color retention agents

The increase demand for convenience food in the upcoming years is unstoppable. Increase in the production of modern food will result in the increase of food additives in order to preserve the food. Along these lines, there is a definite reach for the color retention agents in the food and beverage industry. It is predicted that market growth will be enormous in the upcoming decade for color retention agents

Brief Approach to Research

The company will follow a modeling-based approach and triangulation methodology to estimate data covered in this report. A detailed market understanding and assessment of the applications, types, forms, and end uses of the product segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data are collected at a regional level, consolidated and synthesized at a global level to estimate the overall market sizes.

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