WILLIAM HILL SIGN AGREEMENT WITH PASSOKER


William Hill Online, the UK’s leading sports betting and gaming provider, has signed an agreement with Passoker, the unique in-play betting product. The deal will see Passoker go live on williamhill.com in February, 2012.


[UKPRwire, Sun Feb 05 2012] Passoker combines elements of in-play betting and card games - to bring one of the most exciting and unpredictable ways to bet on live events.

The non-skill game can be played on any live televised event - and is easy to play. Passoker players simply look for the event they are interested in and the stakes they would like to bring to the table. They are then randomly assigned a table and the game begins.

Each player is assigned a card at random - based on ‘what will happen next?’ during a live event. In the example of a football game, it could be a corner, offside, goal, free-kick etc. The player holding the winning card scoops the stakes off the other players. The cards are then reshuffled and the game starts again.

William Hill Online COO Jim Mullen added: “Passoker is a highly innovative product and one that will bring much added value to William Hill Online sports betting. It will give our customers more opportunities to bet in a number of new and interesting ways on their favourite sports and television programmes.”

Passoker CEO Stuart Carr said: “Signing with one of the best known names in the business in William Hill is a hugely significant agreement for Passoker. The deal massively expands our potential audience, with the opportunity to play Passoker at williamhill.com set to open the game up to a vast number of extra users.”



ABOUT

William Hill: www.williamhill.com

William Hill is one of the world’s leading bookmakers and one of the most recognised and trusted brands in the gambling industry, providing gaming and betting services across multiple channels: online, on the high street, on the phone and on the move.

William Hill PLC is listed on the London Stock Exchange (WMH.L) and operates over 2,370 betting shops in Britain and Ireland. The William Hill Group employs over 15,000 people worldwide and reported a net revenues of around £1.07bn in 2010.

William Hill, the Home of betting, offers sports fans more opportunities to bet on sporting events than any other bookmaker. The firm also offers players the chance to bet in-play on all major televised sporting events from around the world.

In 2011, William Hill offered betting on 30,705 matches, in 2012 it is aiming at 40,000 matches. With every single match offering 100 concurrent markets to bet on at kick off. This gives its customers 4 million reasons to be with William Hill. There are 100 in-play markets on every match across 575 different competitions.

The bookmaker’s online site offers players access to 26 different language sites and last year they took wagers from over 170 different countries across the world.

William Hill’s five-star rated mobile sportsbook offers players a dynamic, super-quick and user friendly way to bet on the go. Mobile users can also access all the same odds and markets (up to 500,000 a week) on the William Hill mobile platform.

Passoker: www.passoker.com

Passoker is a unique gaming product covering televised live sporting action including football, rugby league and union, snooker, darts, NFL, tennis and cricket. It rewards players on every occurrence of a sporting incident, e.g. a goal, free-kick or throw-in, an ace or double fault, a six or a wicket, Passoker is also played during television programmes, including Match of the Day and Coronation Street. Winner of the prestigious Start-up Launchpad award at EiG 2010, the company has a data integration partnership with Opta.


Company: WHG (International) Limited


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