Pearl Lowe Designs, Daughter Daisy Models: Models Direct Loves Peacocks’ Christmas Dresses


This Christmas it will be all about family for the Lowes. It was revealed last month that Pearl Lowe has designed a new range for budget clothing store Peacocks, with her daughter Daisy modelling the designs.


[UKPRwire, Wed Dec 09 2009] This Christmas it will be all about family for the Lowes. It was revealed last month that Pearl Lowe has designed a new range for budget clothing store Peacocks, with her daughter Daisy modelling the designs.

The range features five party dresses perfect for the festive season and went on sale in selected stores from 2nd November. It was a perfect campaign for supermodel daughter Daisy Lowe, who used to love raiding her mum’s wardrobe.

It’s been a delightful project for Pearl too, who has taken inspiration from her own style by focusing on the intricate details and the choice of fabrics to create classic dress designs.

“Designing my collection for Peacocks has been a bit of a dream,” Pearl told the Telegraph newspaper. “I’m very proud of the designs and can’t wait to see them on the high street. It was important from the start that my designs were accessible and everything is under £40.”

Although this is her first major clothing line this isn’t the first time that the former musician and model has taken her career in the designer direction. In 2001 she launched a range of vintage-style cushions and lace curtains before moving on to dresses.

Daisy Lowe is also excited about the launch of her mum’s clothing range. “Ever since I was a little girl I’ve dressed up in my mum’s clothes,” Daisy reveals. “She’s my style icon and her new designs capture her spirit and style. It’s great that everyone will have the chance to plunder mum’s wardrobe this Christmas.”





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