Models Direct: Samantha Cameron Joins The British Fashion Council


Models Direct have recently discovered that it has been announced that the Prime Minister’s wife, Samantha Cameron will be joining the British Fashion Council as an adviser for London Fashion Week from next February. Read on to discover exactly what her role will be.


[UKPRwire, Thu Sep 30 2010] Caroline Rush, the joint chief executive of the British Fashion Council has just announced that she is delighted that Samatha Cameron, ‘has agreed to play a role in helping us grow and develop London Fashion Week’.

Samantha Cameron’s role within the company will be unpaid and informal. The plan is that her status within the worldwide media’s eye will act as a promotional tool for both the British fashion industry, and up and coming new designers.

It has been revealed that the Tory’s wife will help to promote London Fashion week by facilitating events and functions at Downing Street, as well as also promoting British fashion designers by wearing their designs.

Samantha Cameron expressed her support for the British fashion industry, 'We have so much young talent that needs to be supported and nurtured to ensure we are building brands and businesses for the future.'

Mrs Cameron is set to play a vital role for the British fashion council, not only through her role as a powerful and influential member of society, but also with her previous work credentials as creative director of the stationer Smythson. Whilst at the company she was responsible for talent spotting London designers Erdem, Giles Deacona and Holly Futon, to name just a few. It is clear that Mrs Cameron has a clear eye for style, and knows exactly what people will like.

Indeed, her sense of style did not go unnoticed in the run up to the 2010 elections. Many magazines phrased her elegant and chic dress sense whilst pregnant with her daughter, Florence. She even joined this year’s Vanity Fair’s best dressed list, alongside Michelle Obama.

With huge amounts of style, talent and influence Models Direct are sure Samantha will be a great success in bringing British fashion forward and wish her every success for the future.


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