VIDEO ARTS STREAMS TOP TITLES TO DUTCH UNIVERSITIES AND COLLEGES


Video Arts has signed a pioneering contract to provide streaming video clips of its classic and best selling titles to 180 universities, higher education colleges and research institutes in the Netherlands and Flanders.


[UKPRwire, Tue Sep 29 2009] Video Arts has signed a pioneering contract to provide streaming video clips of its classic and best selling titles to 180 universities, higher education colleges and research institutes in the Netherlands and Flanders.

Digital versions of around 50 Video Arts titles will be accessible to over 750,000 tutors, academic researchers and students via an online information repository and knowledge network, operated by SURF, a collaboration of Dutch higher education institutions.

“The education sector has been a productive market for us for many years and now this contract will give faculty staff, students and administrators in the Netherlands and Flanders personal access to our videos for their own development, from their desktop or laptop,” said Martin Addison, Managing Director of Video Arts. “Streaming adds a new dimension to video-based learning as it enables people to dip into a video resource as they would a book, to pick out whatever is relevant to them.”

Video Arts has split the content of each title into shorter, more ‘digestible’ sections or ‘learning chapters’, each of which lasts two to three minutes and covers a specific learning point. These chapters can be imported and used in MS PowerPoint presentations, web-based learning packages and virtual learning environments.

Dutch-subtitled versions of whole films and learning chapters will be streamed via the SURF network and the individual universities and colleges will pay an annual licence fee, allowing unlimited access to anyone within their institution.

Streaming video is a growth area in the education sector. In the US, universities use video streams within lectures to stimulate the students’ interest. Entire lectures are also filmed and streamed, for both on-campus and distance learners.

In the UK, the impetus for streaming technology in higher education has come from the Joint Information Systems Committee (JISC), which has defined video streaming as: ‘The transmission of moving images over the Internet in compressed form as a continuous stream. A recipient can view the images in real time, as distinct from the alternative of waiting while a video file is downloaded and viewed subsequently’.

Martin Addison said: “In the past, education providers would buy a DVD from us and keep it under lock and key. Now, with video streaming, everyone can have a key to the cupboard because the content is online.”

Dubbed or subtitled versions of Video Arts resources are available in 23 languages. The company has international customers in 50 countries.

On Thursday 15 October, Martin Addison will take part in a panel discussion on how to use streaming video in education, at Streaming Media Europe 2009. Called Delivering ‘Anywhere, Anytime’ Education and Training with Streaming Video, the session will run from 2.45-3.30pm at Novotel London West in Hammersmith, London.

For further information, please call Video Arts on 0845 601 2531 or e-mail info@videoarts.co.uk www.videoarts.com

Background notes: Founded in 1987, SURF is a cooperative organisation in which Dutch universities, colleges and research institutes work together on groundbreaking ICT innovations. www.surf.nl/en

Video Arts has provided entertaining films, which deliver engaging and memorable training messages, since 1972. For further information about Video Arts, please call Amanda Dawson (PR contact) on 020-8953 8863 or e-mail her at amanda@daws.com.

Company: Video Arts


Contact Name: Amanda Dawson

Contact Email: amanda@daws.com

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