SimplyEnglish.org Increases Focus on Dubai
Throughout the UAE, SimplyEnglish.org offers professional English proofreading, editing and writing for business, personal and academic requirements as well as high-quality translation from Arabic to English, or vice versa.
[UKPRwire, Mon Jan 26 2009] SimplyEnglish.org, the proofreading, editing and writing company run by English professionals, today announced plans to strengthen their ties with the Middle East by increasing their presence in Dubai, United Arab Emirates (UAE).
Throughout the UAE, SimplyEnglish.org offers professional English proofreading, editing and writing for business, personal and academic requirements as well as high-quality translation from Arabic to English, or vice versa. The decision to raise their focus on Dubai was made on the basis of a two-part internal study conducted by SimplyEnglish.org.
The first part of the study revealed that most Dubai-based corporations and government departments were aware of errors in their English marketing material, correspondence and/or websites, but those responsible did not believe that the mistakes were adversely affecting business. In the second part of the study, the validity of this belief was put to the test by independently interviewing ten senior executives and key decision makers working for various high-profile organisations in the UAE. 100% of those questioned stated that mistakes in written correspondence and/or marketing material negatively affect their decision on whether or not to purchase the associated individual's or company's products or services.
Rachel Stockley, Editing Consultant at SimplyEnglish.org, comments: “Since I first began visiting Dubai in 2006, I haven't been able to help notice the ubiquitous spelling and grammatical errors in English communications posted around the city, from shop signs to corporate signage on company vehicles, from restaurant and café menus to widely distributed product catalogues, from magazines and newspapers to corporate and government websites. I am sure if you speak to any native English speaker living in Dubai, they would have no trouble thinking of many such errors they have encountered since moving here. All of this is very understandable when written by people for whom English is a second language.
The problem is that despite knowing their English communications are likely to include errors, most companies and individuals don't seem to appreciate the impact these mistakes are having on their credibility and appeal. We at SimplyEnglish.org are committed to improving English communications in the region to achieve a standard synonymous with Dubai’s reputation for luxury and perfection. Our goal is to raise people’s awareness of the importance of using written English correctly in terms of spelling, punctuation, grammar and sentence structure, and to make writing and corresponding in English easier for all our customers. We’re committed to helping our clients ensure they do not lose valuable credibility in their work through poor presentation and/or incorrect use of the English language.”
In line with their focus on expanding business overseas, SimplyEnglish.org will soon be changing their name to Simply English International.
For more information about SimplyEnglish.org, please email firstname.lastname@example.org or visit www.simplyenglish.org.
Based in the UK and Dubai, SimplyEnglish.org provides professional proofreading, editing, writing and translation services for business, personal and academic requirements. SimplyEnglish.org has extensive experience in assisting organisations and individuals from a range of backgrounds, particularly those for whom English is a second language.
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