SCHOOL LEAVERS START GROUND-BREAKING FOOTBALL & EDUCATION PROGRAMME AT WEMBLEY STADIUM


Fifteen young school leavers have started a pioneering eight-week project at the Wembley Stadium Learning Zone, as part of BT & The Football Foundation’s £1 million nationwide “Communicating for Success” programme.


[UKPRwire, Thu Jul 30 2009] Fifteen young school leavers have started a pioneering eight-week project at the Wembley Stadium Learning Zone, as part of BT & The Football Foundation’s £1 million nationwide “Communicating for Success” programme. The project, which combines IT tuition with football coaching, aims to give these young people a better chance of success in job interviews and prepare them for work. An estimated 800,000 school leavers and graduates will hit the UK jobs market this summer.

The programme during the school summer break will try to break down the barriers and target the key issues which hinder some young people on the journey to work, combined with football training with Middlesex Football Association coaches.

The study sessions will give the teenagers the chance to gain a formal qualification and become a Microsoft Certified Professional and the football sessions will work towards training as FA Level 1 coaches.

There will also be interactive workshops with human resources staff at the Learning Zone to give the group an insight into how to apply for a job, how to communicate during an interview and understand what an employer is looking for.

Wayne Smith, who runs the Learning Zone at Wembley Stadium said: “This project really has the power to help these young adults at crucial crossroads of their lives. Hopefully this course will help give them focus and direction, along with improved confidence to make the important life choices and decisions which they face. The power of football and the backdrop of this great sporting venue will be used to inspire these teenagers to really believe in themselves and provide them with some essential tools to help them on their journey to work or further education.”

Giles Ellerton, BT’s senior partnership manager for London, said: “The importance of IT skills cannot be overstated and BT is determined to do all it can to give these school leavers the best possible chance in life by helping to build confidence with communications, computers and the internet.

“The Football Foundation has worked with us to develop Communicating for Success, combining the attraction of our national game and other sports with learning, to help people develop skills in ways they have not experienced before.

“The Wembley project should be particularly beneficial to these youngsters because it comes at a time when they will soon be preparing for one of the biggest changes of their lives, the move from school into the work place.”

Paul Thorogood, chief executive of the Football Foundation, said: “Communicating for Success is a very exciting partnership between the Football Foundation and BT. Not only will participants learn about sport, health and endurance, they will also develop vital communications skills in a more relaxed and enjoyable environment than the traditional, more formal classroom setting.”

Communicating for Success is part of a UK-wide programme into which BT is making an initial first-year investment of £500,000, which is being matched by the Football Foundation.

Ends

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Joe Palmer or Howard Robinson
edp sports marketing
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E: joe@edpsportsmarketing.com or howard@edpsportsmarketing.com

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