"Home Laundry Appliances in Colombia" Published
Recently published research from Euromonitor International, "Home Laundry Appliances in Colombia", is now available at Fast Market Research
[UKPRwire, Wed Feb 18 2015] Demand for all-in-one automatic washer dryers continues to increase substantially in Colombia, largely the expense of automatic washing machines and automatic tumble dryers. Declining unit prices mean that the gap between the prices charged for washer dryers and the prices charged for tumble dryers is closing, encouraging consumers to opt for smaller and more convenient home laundry appliances which can help them to save space amount. All-in-one automatic washer dryers occupy less space than keeping a separate automatic washing machine and automatic tumble dryer and the most recent energy saving models have largely overcome the previous complaints about the excessive energy consumption of automatic washer dryers. When automatic washer dryers were first launched in Colombia, demand was constrained by the relatively high prices charged for these appliances and the general opinion that they consumed relatively high levels of energy. Nowadays, however, the leading manufacturers in home laundry appliances in Colombia offer energy-saving and water-saving models in automatic washer dryers. The range of automatic tumble dryers on offer in Colombia comprises mainly gas fuelled appliances for consumers who already have the necessary gas connection or are willing to invest substantial amounts in the installation of a suitable gas connection.
Full Report Details at
LG Electronics Colombia SA is set to remain the leading company home laundry appliances in Colombia 2014 with a 21% volume share. LG’s strength in the category is based mainly in its omnipresence in automatic washing machines. With more than 25 separate models on offer in automatic washing machines, the company has inundated major retail distributions channels with merchandise. LG home laundry appliances maintain a strong presence in both chained modern retail channels and the outlets of traditional independent retailers. In order to promote sales of its own laundry appliances, the company continually advertises its products through the brochures of key retailers, as well as through direct promotion techniques in hypermarkets, supermarkets and electronics and appliances specialist retailers. LG has earned a reputation for reliability, quality and constant innovation in home laundry appliances and its efforts throughout the review period cemented this reputation.
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