"Contact Lenses in Malaysia" now available at Fast Market Research
Recently published research from Euromonitor International, "Contact Lenses in Malaysia", is now available at Fast Market Research
[UKPRwire, Sat Mar 07 2015] Contact lenses are seeing increasing demand in Malaysia and are used largely for fashion-driven purposes by many consumers. Many Malaysians choose to wear contact lenses over spectacles since it is more convenient and sometimes because it eliminates the perceived need to match spectacles with their clothing style. On top of that, some consumers are wearing cosmetic lenses with pupil enlargement effects for fashion-driven purposes. It has become a trend in Asian countries that consumers will wear cosmetic lenses with different pattern and colour designs as an accessory for daily life.
Johnson & Johnson (M) led sales in contact lenses within Malaysia throughout 2013 with a 37% value share, mainly due to its leading brand, Acuvue, which outperformed other brands in Malaysia. Acuvue managed to gain higher value share over other brands such as Air Optix, Soflens, CIBA Vision and PureVision due to having a stronger distribution network across the whole country. Most optical goods stores carry more of Acuvue products than that of any other brands of contact lenses.
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Moving forward, demand for contact lenses in terms of clear lenses will continue to be driven by a higher number of switches made by consumers from spectacles to contact lenses. Besides that, a larger number of consumers who are fashion conscious will also be encouraging more sales of cosmetic lenses.
Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Contact Lenses industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Contact Lenses in Malaysia market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* In which markets are daily disposables more popular than monthly and extended wear?
* Is coloured, toric, spherical or multifocal the dominant type of contact lens in Malaysia?
* Is style playing an increasingly important role over health in purchasing decisions?
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