The Mobile Store Becomes the First Organized Retail Chain in India to Adopt Omni-channel Strategy by
Promises 4 hour delivery through 700 stores in 90 plus cities, on orders placed via Zopper App/Site
[UKPRwire, Mon Apr 13 2015] Zopper, a hyper-local mobile marketplace has tied-up with The MobileStore, a leading retail chain of mobiles & accessories, as its operating merchant partner. Through this synergy, The MobileStore has got the platform to reach out to umpteen numbers of users, thereby strengthening its positioning in the market. With just a click on Zopper App, a customer can, now, easily discover and buy products in their nearest outlet of The MobileStore. The MobileStore promises delivery within 4 hours, while offering best prices.
In addition to their store walk-ins and purchases via company website, The Mobile Store has gone a step further & widened its customer base by adopting omni-channel mode. Through this means, The Mobile Store would now reach out to all its nearby customers engaging in research online and buy offline approach. Encompassing all the benefits of shopping at a retail store together with the convenience of a mobile phone, Zopper provides users both comfort of their homes/offices, and prompt product delivery from nearby trusted stores.
Mobile industry is on a boom. From already accounting to 11% of e-commerce sales, its share is only expected to escalate further to 25% by 2017. Hence, it is crucial for offline retailers to adopt the medium because, with the smartphones reaching micro level of the population, there is a growing interest in people to try out different apps/stores online. Some key mobile shopping trends (from Google India – Our Planet report) -
a. 40% Indian Smartphone users have researched online before buying offline.
b. 53% of Indian Smartphone users have looked for product information.
c. 86% of the above product searches have resulted in action (calling, visiting, purchasing).
Hence, it is quite clear why the retailers need to lay their emphasis on mobile devices; to showcase products to this increasingly smartphone-savvy customer.
Speaking on the occasion, Neeraj Jain, co-founder and CEO, Zopper said “Zopper and The MobileStore partnership will help shoppers get the best of online and offline shopping experience. Our 3 million customers will find the best prices for mobile phones in 90 plus cities and get the product within 4 hours at their home or office.”
Zopper.com is India's only hyper-local market place catering to over 2,000 online and 250,000 offline retailers. Founded by Serial entrepreneurs, Surjendu Kuila and Neeraj Jain, Zopper taps on the benefits of shopping at a retail store & marries them with the convenience of shopping via mobile phone. Users can buy from the comfort of their homes/offices and get the product instantly from their nearby trusted stores. With 500,000+ app installs, Zopper claims to be the largest hyper-local market place in the country. Backed by marquee investors such as Tiger Global, Blume Ventures and Nirvana Ventures Advisors, the company has raised over US$ 6.5 million in venture funding.