Report Published: "Dog Food in Saudi Arabia"
New Consumer Goods research report from Euromonitor International is now available from Fast Market Research
[UKPRwire, Fri Dec 05 2014] Dog food is expected to witness an improvement in 2013, posting current value growth of 5% following a 10% decline in 2013, mainly as a result of regulatory issues. As companies work to make their products comply with new government regulations, value sales are picking up. Volume growth, although improving over 2013, will remain negative in 2014 owing to higher unit prices and the fact that dog ownership is still not hugely popular in the country owing to religious and social restrictions. Growth will be mainly driven by a small rise in the dog population among a limited expatriate community.
In 2014, dog food manufacturers are expected to recover the sales and share lost during 2013 due to new government regulations. However, dog food is expected to remain a small category despite the return of various products, albeit with new formulations. Manufacturers such as Mars and Royal Canin are expected to further push volume growth mainly through in-store promotions, which should boost their value shares.
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As manufacturers respond swiftly to the new regulations issued by the Saudi government, it is expected that dog food will gradually start to recover from the decline witnessed in 2013. Brands from leading companies such as Royal Canin and Mars have already started to return to store shelves in most retail channels. Although dog food is expected to remain small owing to the conservative approach towards dogs as pets in the Muslim state, the category is predicted an improved performance as the regulatory hurdle is overcome. Over the forecast period the category is set to post a value CAGR of 4% at constant 2014 prices, which will compare favourably to the review period CAGR decline of 1%.
Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.
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The Dog Food in Saudi Arabia market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
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