G Suite Technology Services Market: Structure and Overview of Key Market Forces Propelling Market


Adoption of G Suite technology services is increasing among small businesses and institutions owing to its competitive pricing. Micro and small businesses, who may not need the full spectrum of services, are adopting G Suite tools to meet their specific requirements.


[UKPRwire, Fri Sep 20 2019] G Suite Technology Adoption Picks Up in Small Businesses; Microsoft’s Hold over Larger Organization Unchallenged

Adoption of G Suite technology services is increasing among small businesses and institutions owing to its competitive pricing. Micro and small businesses, who may not need the full spectrum of services, are adopting G Suite tools to meet their specific requirements. The cloud-first offerings of G Suite have also been a key contributor to wider adoption. However, despite Google’s efforts to penetrate large businesses, Microsoft’s hegemony in the market continues wherein about 75% Fortune 500 companies have at the minimum three Microsoft cloud enterprise services.

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Ongoing Cloud Transformation Favors G Suite Technology Services Adoption

In an effort to strengthen customer relations, businesses are shifting to cloud-based ecosystem wherein projects are managed through team communication and errors are addressed by engaged collaboration. As G Suite technology services deliver a cloud-based business productivity tool, adoption of G Suite technology services is gaining traction among new and evolving businesses.

G Suite Technology Services Paving Way for Digitalization of Workplaces

Workplace digitalization is transforming the intersection between employees and their workplaces. Increasing fluency with mobile and digital technology in the workforce has resulted in the growing implementation of digital tools.

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On the other hand, enterprises are leveraging technology implementation such as G Suite technology services to address employee satisfaction while enhancing business productivity.

In a bid to establish a smarter, centralized and flexible work environment, a growing number of enterprises are adopting G Suite technology services. Capgemini, a leading consulting, technology and digital services provider, enabled workplace digitalization at Barry Callebaut. G Suite migration has maximized Barry’s chocolate and cocoa business value in over 30 countries since March 2017. Ranging from food to healthcare sector, small businesses as well as Fortune 500 corporations have implemented G Suite technology services to digitalize their workplaces.

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Training and Support Services Leverage G Suite Technology Services

As an essential tool in enhancing business productivity, training and support services are being leveraged across organizations. In particular, classroom training and virtual training is gaining traction that help employees to work efficiently. G Suite technology services that offer training and support cater to the end user demand through improved user interface experience.

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