Deodorant Wipes Market: A Well-Defined Technological Growth Map With An Impact-Analysis


The global evolution of the personal care industry has led to the array of personal hygiene products such as deodorant wipes that mask unwanted body odors caused by the perspiration, and also impart protection to the skin. The demand for deodorant wipes has gained momentum from the constant consumers’ demand for personal care products that are substantial improvements over traditional antiperspirants deodorants.


[UKPRwire, Wed Sep 18 2019] Demand for Personal Care Products for On-the-go, Odor Control and Skin Protection drives Deodorant Wipes Market

The global evolution of the personal care industry has led to the array of personal hygiene products such as deodorant wipes that mask unwanted body odors caused by the perspiration, and also impart protection to the skin. The demand for deodorant wipes has gained momentum from the constant consumers’ demand for personal care products that are substantial improvements over traditional antiperspirants deodorants.

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This is a key factor for the steady evolution of the deodorant wipes market.  These are akin to single-use towelettes used by consumers to mask bad odor, usually caused by sweating usually from the armpits and underarms. The availability of deodorant wipes in convenient packaging and size has raised the convenience factor a notch higher for consumers. The growing acceptance and popularity of single-use wipes among consumers who are travelling or are on-the-go is propelling the growth of the deodorant wipes market. The demand for deodorant wipes is also gathering traction from their use in providing protection to skin of all types.

Manufacturers try different Fragrances to Attract Consumers in Deodorant Wipes Market, Citrus and Coconut FragrancesHow appear at the Fore

The proclivity of the consumers to try deodorant wipes for exotic fragrances has been a vital factor propelling the use of new odor neutralizing ingredients among manufacturers. The demand for deodorant wipes that contain safer and increasingly natural ingredients is opening new avenues in the deodorant wipes market. One of the fragrances the demand for which is rising at an impressive pace in the overall deodorant wipes market is citrus one. The market for deodorant wipes that have citrus fragrance is projected to expand at a CAGR of 5.3% during the assessment period of 2017–2022..

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The opportunities in the segment is anticipated to reach a worth of US$260 Mn by the end of this period. The segmental share in the global deodorant wipes market is likely to gain in the coming years. Meanwhile, the coconut fragrance type segment in the deodorant wipes market was estimated to be worth US$180 Mn by the end of 2017 and is projected to rise at a moderate CAGR over 2017–2022. However, in the coming years the pace of the rise in demand for the segment in the market is expected to suffer.

About the Report

The report titled “Deodorant Wipes Market Forecast, Trend Analysis & Competition Tracking: Global Market insights 2017 to 2022” presents a detailed assessment of factors and insights into key trends that shape the global contours of the deodorant wipes market.

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The analyses shed light on the various lucrative opportunities and emerging avenues in the deodorant wipes market in key regions and the demand dynamics of various product types and fragrance types. Key product types whose prospects are analyzed in the report are wet deodorant wipes and dry deodorant wipes. The various fragrance types analyzed in the study are citrus, coconut, floral, and lavender. The research evaluates the prospects of various distribution channels in the deodorant wipes market, which include modern trade, drug stores, convenience store, and e-commerce.

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