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Home: Advertising & Marketing: Page 29
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  • 99% of Avon’s Representatives endorse iBrochures
    Global beauty giant Avon recently commissioned three preview iBrochures from the Marketing Innovation Group (MIG) to send to its Representatives. Feedback to the digital brochures has been exceptional, with 99% finding them easy to use and 84% rating the experience of using the iBrochure as ‘very good’ or ‘good’.
    (Filed: Tue Aug 21 2007)
  • NODE4 USES TEAM WORK TO SCORE WITH WATFORD FC
    Converged Communications specialists, Node4 have recently completed the installation of a fully managed, end-to-end voice solution at Watford Football Club’s stadium, offices and club shop.
    (Filed: Mon Aug 13 2007)
  • A2A Signs a Revenue Sharing Agreement - Red Button Goes Live -
    A2A Group Plc [PLUS: A2A0], the broadband TV platform company, is pleased to announce it has entered into an exclusive Revenue Sharing Agreement (“Agreement”) with Petel Inc (“Petel”), the digital interactive media entertainment and consultancy group.
    (Filed: Wed Aug 08 2007)
  • Big screen for Gstaad's Swiss Open
    Eye Candy Media broadcasted live at a Big Screen the Swiss Open in Gstaad in order to allow access to all the tennis fans gathered at the area and set new standards in event marketing.
    (Filed: Wed Aug 08 2007)
  • ePR service success for Beyond PR
    Sheffield Public Relations agency Beyond PR is already seeing early successes from an ePR service it launched less than a week ago.
    (Filed: Mon Aug 06 2007)
  • First ‘super-affiliate’ study reveals ineffective programme management is costing industry heavily
    Poor communication and a widespread lack of market understanding result in considerable sales and profit margin losses across the affiliate industry, new research reveals today. The study, carried out by R.O.EYE, the UK’s first and biggest affiliate management agency, also shows that more than a third of ‘super-affiliates’ surveyed could be working directly with merchants within 12 months.
    (Filed: Fri Aug 03 2007)
  • R.O.EYE continues rapid growth with new department and appointments
    R.O.EYE (www.ro-eye.co.uk), the UK’s largest specialist affiliate marketing agency, has today announced the creation of a new client services department and five new appointments. The Manchester-based company has continued to enjoy sustained growth since it launch in 2004 and the new appointments will support the necessary expansion.
    (Filed: Fri Aug 03 2007)
  • PR agency launches ePR service
    Sheffield-based Public Relations agency BeyondPR has recently launched an e-PR service aimed at improving your company’s SEO (search engine optimisation), to raise the profile of your business on the web and generate new business online.
    (Filed: Wed Aug 01 2007)
  • Loewy marketing group attracts top investor
    Loewy’s mission to build a world-class family of marketing agencies under the Loewy master brand has won financial backing from private equity firm VSS.
    (Filed: Tue Jul 31 2007)
  • Companies learn how to price more effectively
    Companies are missing many opportunities to benefit from more effective pricing according to Prof. Colin Coulson-Thomas author of ‘Pricing for Profit’.
    (Filed: Mon Jul 30 2007)
  • BPA WORLDWIDE & VIVID INTERFACE ADD DEPTH TO THE NUMBERS
    Global media auditor BPA Worldwide and Vivid Interface, the UK leader in exhibition and event market research, have published their first co-branded event audit and research report in the UK. The report, which relates to Ithaca Media’s Internet World exhibition in May at Earl’s Court, provides marketers in the internet technology and digital business sectors with a comprehensive measurement tool with which to evaluate event media spend.
    (Filed: Tue Jul 24 2007)
  • GlobalMedia Announces New CEO
    GlobalMedia announce that bigmouthmedia founder Steve Leach has been appointed the new CEO of Global Media GmbH
    (Filed: Thu Jul 19 2007)
  • Woolworths commission online flyer with discount barcode
    After the success of the digital version of the Big Red Book 2, Woolworths have commissioned the Marketing Innovation Group (MIG) to generate an 8 page mini iBrochure which will mirror a direct mailing flyer promoting in-store reductions on certain lines that will be distributed within specific weekend newspapers.
    (Filed: Wed Jul 04 2007)
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